How to Design the Perfect Menu

Menu Design

Restaurant review sites and apps are becoming more and more popular. Many people look at reviews on these sites and apps before they dine out. They also view pictures of the menu (or food) that others have posted. If your menu is too overwhelming or even too boring, you may be steering customers towards your competitors. Ask yourself: Is my restaurant menu too complex, simple, colorful, boring, or lengthy? If you answered yes to any of these questions, take a look at these three key tips to help you design the perfect menu for your restaurant.

Consistency
When designing your menu, be consistent with the theme of your restaurant. A pizza parlor and a 5 star steakhouse should not have the same menu layout or design. There are many online menu generators that you can use, or you can hire a graphic designer to help. You will want to design all menus (desert, drink & entrée) to match. Find one theme, and be consistent throughout.

Variety
Although you do not want to overwhelm your customers with 10+ pages of dishes, they would still like to see a variety of options. Dining out has become an unhealthy stigma, and many restaurants are working hard abolish that perception. Customers want healthy menu items, and many people will avoid restaurants without low calorie options. In order to meet every customer’s needs, give your menu variety without being too overwhelming.

Descriptive
Long descriptions have been shown to increase sales. Customers want to know exactly what they are ordering and the ingredients in each dish. Use clear, descriptive adjectives that advertise each dish to the fullest. Pictures are another great way to increase sales. Consider adding pictures to your top selling items or to those that you wish to sell more often.

Remember that you can ask customers for feedback. Create a few mock menus and ask some of your repeat or even new customers what they think. This will help your customers to feel like their opinion is important and it will give you some real insight as to what your customers actually want.

Need New Equipment?

FebIceMachine-HeaderIW

If your kitchen equipment needs an upgrade, now is the time to purchase. Now through February 29th, 2016 select ice machines are up to $495 off with free shipping. There are several sizes and styles to choose from, making it easy to find the perfect model to meet your unique needs.

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These equipment prices will not last long so make the decision to upgrade your ice machine today!

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National Homemade Soup Day

SoupFood holidays are a great way to spice up your restaurant menu and promotional calendar. Since today is national homemade soup day, think about adding some variety to your soup menu. Many restaurants serve chicken noodle soup, but not many make their own noodles. We have a quick and easy noodle recipe for you to try in your restaurant or at home.

Noodles:
1 cup all-purpose flour
¼ tsp salt
1 tbsp water
½ tsp oil
1 beaten egg

Directions:
Mix dry ingredients together – stir in beaten egg, water and oil. Knead the dough for 3 minutes then cover, set it aside and allow it to reach room temperature (about 1 hour). Roll dough and cut into strips. Drop noodles into boiling soup and cook 7-10 minutes.
Makes 7 Servings

Adding homemade elements to your menu can help to set your restaurant apart from your competitor. Many customers are more aware of the foods they eat and prefer to eat things that are homemade rather than prepackaged items that are loaded with preservatives. If your restaurant needs new soup bowls or warmers visit our site and browse 500+ products to fit your needs.

Stay up to date this month with our February food holiday blog, and plan ahead for upcoming food holidays. Use these events to increase sales and build an even bigger customer base.