Halloween is on the way, and you’re likely rocking the celebrations all month long. From featuring ghoulish treats and dishes on the menu all month long to running promotions and celebrations, this month leading up to the holiday and festivities can be a chance for creativity in the kitchen. You can try to be a bit creative with your drinks as well, offering limited run, Halloween-themed drinks in your restaurant. What do you need to do to take advantage of alcohol and liquor sales in your restaurant?
Stock up on Fall Seasonal Beers
It’s not just that local Atlanta beers are apparently the only beer in the horror-themed The Walking Dead, with Terrapin, Jailhouse, and SweetWater making appearances in the season four premiere; there’s a host of fall-focused beers that work perfectly for your restaurant (and if you want to do an “As Seen Next To The Shambling Corpses of Zombies On The Walking Dead” promotion, all the better for entertainment sake). Check with your beer distributors to see what pumpkin flavored, fall themed, and hearty drinks you have available to you for the colder months.
Get Creative with Vodka, Whiskey, Rum, Tequila, and More
There’s a special world inside each bottle of vodka you stock, and it’s one that brings out best and brightest flavors of your favorite candies. Serious Eats has a guide to infusing vodka with the flavors (which is a good usage of mason jars you may want to stock up on). The guideline is largely simple and up for experimentation; pour your liquor into a container, toss a few candies that may pair well with it in, and let it sit until the flavors are dissolved into the mixture, adding into it. Once the mass of candy has dissolved, take out the solid remains, filter, and have some Milky Ways-infused rum or Hot Tamales-infused vodka.
Make a Smoldering Cauldron with Dry Ice
Restaurants can get a bit creative with dry ice, giving the illusion of smoke and steam coming off of a fresh bowl of drinks. Making a punch for all ages (or going alcoholic for adult crowds) can be a good start, and safely adding dry ice to the concoction can add a memorable effect for drinkers. Make sure to handle the dry ice carefully, using tongs and gloves; the danger of dry ice comes from the intense cold of the bricks. Still, don’t let anyone ingest dry ice or touch it directly.
Creepy Crawly Surprises
Add some gummy worms to drinks and cocktails; with a bit of worm sticking out of a tumbler, customers can use it both as a swizzle stick and as a little treat at the end of the drink. Frozen gummy candies can also work as substitute ice cubes, with little chance to melt. It’ll put a whole new meaning to “drinking the worm” when it comes to tequila!
Get creative and scary with the holidays, just remember to keep it safe as well.