Having a Facebook page is becoming a must for almost any type of business. In spite of this, there are still many people who wonder if it is worth it or not. If you are in the restaurant business, or any other kind of catering, you will find that having a Facebook page for your customers to visit can be enormously beneficial. It also serves as a useful platform for reaching out to new customers as well as establishing a name for yourself online. Following are ten top reasons why your restaurant business should have a Facebook page
1 – Get Useful Customer Feedback
For any kind of business, Facebook provides a useful platform for getting feedback from your customers. They can use it for commenting on your various services, events and items on your menu. Inevitably, any restaurant will get the occasional complaint, some of which may surface on your Facebook page. However, this also gives you an insight into what your customers like and what they don’t like.
2 – Promote Special Events and Offers
Over a billion people use Facebook and many people use it every day. If people ‘like’ your Facebook page, they will see updates that you post. So long as you don’t post too frequently, people will often be happy to see what you have to offer. You can use Facebook to create events and invite your followers to them. You can also use it for showing off special offers and new items on your menu.
3 – Keep Customers Updated on Major Changes
If your restaurant is undergoing remodelling or any other significant changes, you can keep in touch with your Facebook followers while it is closed or while these changes are in progress. You can keep them alert during these downtimes and reassure them of any upcoming improvements. This can be extremely useful when it comes to holding onto customers who may start thinking that you have closed down.
4 – Connect with Other Businesses
Social media is invaluable for connecting with other businesses and community members in your sphere of influence. You can use Facebook to easily get in contact with other restaurants and related businesses in order to perform mutually beneficial partnerships and friendly competition. You can recommend other related products and services in return for someone doing the same for you.
5 – Find New Employees
Facebook provides a useful way of reaching out to find new employees. Someone who may be interested in working for your restaurant may decide to contact you by sending a private message. Many people use Facebook for more professional reasons than just for keeping in touch with friends, so you may also be able to find out some useful information about prospective employees.
6 – Present Your Business Online
While having your own website to represent a restaurant business is generally considered essential these days, having a Facebook page in addition is also useful not only for driving traffic to your site, but also for providing your followers with information about your business. For example, you can provide your restaurant’s contact information and opening hours on your Facebook page as well as pictures and descriptions of items on your menu.