Do you think TVs may work for your restaurant? While there may be criticism that the inclusion of TVs take away focus from the food and the friends you’re with and puts it more on something that can be seen at home (or on your phone, tablet, and more now), it does allow for something all restaurant owners want: greater profits. With televisions in your restaurant, parents are happier, children are calmer, and more food and drinks are ordered.
The Ale House Columbia has dozens of televisions on throughout the day; playing stocks, news, and the like during lunch hours, and shifting to sports at night. This variety of subjects for the TV can even be augmented with a bit of skill with advertisements, menus, and more relating to your restaurant.
Is a TV right for my restaurant?
In some cases, a TV may actually not be right for your restaurant. If you have a cozy little cafe or a restaurant that’s built on your personality and menu offerings, you don’t want to distract from the focus of the meal.
Instead, if your restaurant is one that allows for an easy and convenience factor, letting people stop off for a quick sandwich while grabbing a bit of news on television might not be a bad idea. With children in attendance, you may want to allow them to be distracted by some cartoon shows and the like to allow parents a moment of peace and quiet.
Definitively, though, if you are a sports bar or a politically-themed restaurant, television is a must. Fans will want to hang out with friends and drinks and watch “The Big Game” at your restaurant, and you’ll definitely want the tabs from multiple adults paying for drinks for a few hours.
What sort of setup should I have?
Televisions and their connectivity are changing with every era. It used to be that a standard CRT monitor with a pair of “rabbit ears” antennae would be good enough to catch any of the local channels. In the past two decades, it’d be commonplace to have that same TV with a cable connection, or even a flatscreen LCD television being the upgrade, or a projector being for large-scale enjoyment. Now, you may not even need a live feed.
Given the age of Home Theater PCs and digital streaming, you may not actually need a cable connection. Devices like Roku are geared for streaming digital media, like TV shows and movies, into restaurants, so your asian restaurant could have tons of Japanese cartoons playing in the background for ambiance. An Apple TV can actually stream from MLB.TV, ESPN, WSJ Live, Crunchyroll, and more channels that may fit whatever demographic you’re catering. If you want to just use a TV for advertisements, most modern players include photo or video playback, so you can edit and film your own images and videos to play on a loop easily.
Checking with your local area cable providers might net you business rates or plans that are even set up for business (multiple TVs, no need for DVR, specific channels only, etc.). With any of the set-top boxes mentioned above (Apple TV and the like, at most, cost around $100, with subscriptions to the channels being tacked on by case-by-case.)
Adding a TV to your restaurant may just be what you need to have more customers tune in for larger tickets.