The latest craze in social media, Pinterest enables users to create their own virtual inspiration boards with photos and videos. Users can choose to upload their own content or “pin” photos and videos from other sites and share them with millions of other users. Rapidly growing, Pinterest now has more than 18 million users and is one of the top sources of referral traffic on the web, capturing the attention of marketers in nearly every industry. Companies such as Guess, Peugeot, Kotex, and Proctor & Gamble have leveraged Pinterest to increase brand awareness, developing relevant boards, contests, and games to attract new followers and keep existing followers engaged.
Like brands, e-commerce companies, and brick and mortar retailers, restaurateurs can also benefit from promoting their businesses on Pinterest. Click the infographic to the left to learn more about using Pinterest to promote your restaurant.