Food For The Feast: Independence Day

It’s one of the most notable days of the year for Americans, and clearly the most important anniversary for the country. Independence Day, also traditionally called The Fourth of July, is the definition of a celebration that’s uniquely American. It’s a federal holiday that celebrates the day the Declaration of Independence was adopted, against Great Britain.

John Adams stated, in anticipation of the day

… will be the most memorable epoch in the history of America. I am apt to believe that it will be celebrated by succeeding generations as the great anniversary festival. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty. It ought to be solemnized with pomp and parade, with shows, games, sports, guns, bells, bonfires, and illuminations, from one end of this continent to the other, from this time forward forever more.

Naturally, it’s sort of a big deal for Americans. How can your restaurant appropriately take advantage of the holiday, or should you even be open?

Foods To Focus On

  • Go all-American. Barbecue, baked beans, coleslaw, apple pie, hamburgers, and more. The most notable food icon of the day is the all-powerful, all-simple hot dog. At the heart of it is nothing more than tube of meat in some form of bread. Each state, each region has their own variation on the hot dog, but you can’t go wrong with a little bit of mustard.
  • Alcohol, namely beer, will be consumed in large quantities. People will want to down a few throughout the day, all day long. If anything, you may want to keep it limited to American brands for patriotic sake, but a large sale would push the sales higher than ever before.
  • It may be fun to look outside of the box about what you can sell cheap to keep people around. Cotton candy, popcorn, pretzels, and other snack foods can be cheaply produced and given away, if not sold at an appreciably low price, and will take care of the children while adults take on larger meals. If anything, salty popcorn will encourage major purchases of soft drinks.

Benefits Of Being Open Or Closed

  • Fourth of July is a holiday that people spend outdoors. People enjoy it with friends on a picnic blanket with a grill, or on a back porch with stuff coming from their own kitchen, or even on a boat with some pre-packed snacks and drinks. Given the tradition of fireworks every night, people want to see them, not be stuck in doors in a restaurant (if you have a porch, all the better).
  • The activities will go on during the night, so closing early may be a good idea; chances are people will be ready to watch fireworks at night, not eat dinner. Your staff may also appreciate the chance to get out early themselves to enjoy the festivities.

Promotional Opportunities

  • Red, white, and blue needs to be everywhere!
  • This is a chance for you to make ties with local businesses. If someone else that’s not a competitor is running promotional Fourth of July deals, see about swapping flyers.
  • If you have a porch, a live band and late hours would be a great way for people to stay in your restaurant, spending money all night and enjoying the show in the comfort of a restaurant.

Independence Day is a day that you can not miss as a business in America. Don’t forget, we have free shipping and bulk discounts on all Libbey glassware until the 6th, in celebration of the holiday.