It’s a slogan you might be hearing more about in the coming years, but it’s not really a slogan. It’s the name of a new molecule scientists have discovered.
Why “Keep 32″? The molecule fights cavities, helping adults keep their 32 teeth. The molecule, as considered by José Córdoba (Yale University) and Erich Astudillo (Universidad de Santiago), can be added to any sort of dental care product such as mouthwash and toothpaste, and could even be added to foodstuffs, like chewing gum or candy bars.
The one anti-cavity caveat? The product has to stay in your mouth for at least 60 seconds to kill the Streptococcus Mutans, the strain of bacteria that basically turns sugar into acid.
Seems to be a fair trade off, 60 seconds of chewing gum for hours of cavity-protected teeth. Research started in 2005, and the scientists hope to have the product on shelves in 14-18 months, after human trials. From there, marketing to companies such as Proctor & Gamble, Nestle, and others seems likely.
Look forward to Pepsi: The Anti-Cavity Anti-Coke in 2020.
While fighting cavities with such a molecule is fine, nothing beats taking them out with a four-sided laser blaster; it was the only way to be sure to take out the Cavity Creeps years ago.