public-relations-for-chefs

The Benefits of PR for Restaurants and Chefs

 The restaurant world is highly competitive for today’s new chefs and restaurateurs. It seems that nearly everyone has a good idea, and foodies have grown especially reliant on the Internet for their information. If a restaurant owner is going to compete in the new market, they must have an effective public relations strategy. Attention is key in the restaurant industry, and a proactive public relations plan can help garner the attention necessary to put a new restaurant on the map. Here are some ways that restaurant owners and chefs can benefit from public relations.

Credibility Starts With Traditional Media

Restaurant owners must get inside in the minds of customers. When a customer thinks about the hottest restaurants, she will inevitably look to certain media sources to confirm her feelings. For many customers, a restaurant is not a legitimate choice unless some media outlet has run a good story on it. More importantly, with so many options at their disposal, many potential restaurant customers just don’t know about an option until they see it on the news, in the newspaper, or in their favorite local magazine.

One of the chief benefits of a public relations plan is that it can help a restaurant get recognition from those media sources that will ultimately provide much-needed legitimacy. This might mean putting out a skillfully crafted press release to catch the eye of a newspaper. It might mean having a local food magazine or television station run a special on the restaurant. All of these things can bring publicity and help to craft the sort of public image that a restaurant owner will need in order to find long-term success.

Highlight The Event

A good public relations plan will help a restaurant promote its biggest events. Whether it is the grand opening, some seasonal special, or the introduction of a new menu, a proactive public relations approach will connect the restaurant with the customers it needs the most. Simply having a great restaurant or a game-changing menu is not enough in a highly competitive marketplace. The restaurants that win are those that actively craft their image using all forms of media.

Utilize Social Media

In the past, a good PR plan involved nothing but press releases and contacting traditional media sources. Today’s PR professionals have the ability to integrate those trusted outlets with new media. A host of good websites are out there, and they connect food lovers with restaurants that are sure to wow those foodies. By bringing a restaurant to these new sources, a restaurant owner can reach out to those diners who are increasingly reliant on the Internet while choosing where to have their next big meal.

 A good public relations plan will help a restaurant promote its biggest events. Whether it is the grand opening, some seasonal special, or the introduction of a new menu, a proactive public relations approach will connect the restaurant with the customers it needs the most. Simply having a great restaurant or a game-changing menu is not enough in a highly competitive marketplace. The restaurants that win are those that actively craft their image using all forms of media.

Drive Diverse Customers

In the past, a good PR plan involved nothing but press releases and contacting traditional media sources. Today’s PR professionals have the ability to integrate those trusted outlets with new media. A host of good websites are out there, and they connect food lovers with restaurants that are sure to wow those foodies. By bringing a restaurant to these new sources, a restaurant owner can reach out to those diners who are increasingly reliant on the Internet while choosing where to have their next big meal.