Publications from San Francisco to London have called it so it must be true: the next big thing is toast. Artisanal toast. Since it’s selling at $3 to $4 per slice, it might just be the next big thing to boost your profit margin.
Think of toast as a vehicle for other delicious things and the possibilities become endless. Slice it Texas-sized or extra-thin and top it with freshly-churned butter, grandma’s homemade preserves, local honey, soft cheese and savory herbs. Cinnamon and sugar. Nutella.
Italy has been doing bruschetta and crostini topped with everything from tomatoes to prosciutto for thousands of years.
Of course, there’s an endless variety of breads for toasting! Basic white bread. Sprouted bread. Whole grain bread. Sweet cake-like breads. Breakfast breads with dried fruit already baked in. Toast is an American comfort food in its simplest form and it fits current consumer passions for handcrafted and highly-nutritious eats. Plus it’s portable and easy for snacking.
As a hip new menu item, toast has gotten a lot of criticism but, in reality, toast fits into every time of day and goes with everything from espresso to dinner. It’s easy to make and an easy investment. Even the smallest food service business can find the budget and counter space for a vertical toaster or toaster oven. When every guest acknowledges the greatness of toast, upgrade to a conveyor toaster that can toast dozens of slices in no time at all.