Tag Archives: QR Codes

Tech Tuesday: What's A QR Code?

You’ve seen them everywhere, the squares of black and white dots that say something like “scan me!” below it. What are they, and how can you use them? We want to bring your restaurant into the 21st century kicking and screaming, if necessary.

Background

That square is a QR code, short for “Quick Response” code. QR codes were developed for the Japanese automotive industry and were originally copyrighted, but the creator has allowed the copyright to expire. Computer generated, their purpose is shown once scanned with an appropriate application, usually on a smartphone. Android and Apple devices all have multiple applications to scan these codes.

Common Usages Outside Of Restaurants

QR codes are commonly seen on advertising and packaging. On movie posters, the QR code might bring up the movie trailer. On a band’s webpage, it could bring up a site to order tickets or a free download. Packaging could bring up information so people would be able to do more research on the product before purchasing. They’re ubiquitous in 2013 marketing, and most modern phones can decipher them

How To

There are many websites and programs that will create QR codes for you. A suggestion, but not an endorsement or an end of your search, is a site like Qurify that will let you turn simple text into a QR code for printing. Naturally, just print the QR code on whatever you’d like it on (such as menus), or print and cut out the code to apply it wherever you would like (windows, registers, etc.)

Suggested Usage

  • Particularly proud of a certain review from a newspaper? Include a link to the review.
  • Do you have some take-out that might require reheating instructions? Put the instructions in the QR code, or include a link to it.
  • Exclusive coupons. Promote the usage of QR codes with a special coupon, such as a $1 off drinks. Hiding a coupon in your QR code will encourage customers to check out what it is, involving them in more than a glance.
  • Menus to go. If you don’t want to print menus to take home, a QR code can link to a digital copy of the menu. Save some trees!
  • Nutritional facts might be a burden to put next to every item on the menu, but a QR code linking to them all would be a great idea; not everyone needs to know the caloric count of their dishes. This is how McDonalds started using them.