February 2016 Food Holidays

Feb Food HolidaysFood holidays are a great opportunity to promote your restaurant and attract new business. Create promotions for certain food holidays and use marketing strategies to increase customer awareness. Food holidays come in many varieties and can apply to every type of food service establishment. With February right around the corner, use next month as an opportunity to create new traditions and increase your customer base. Here are a few February food holidays to think about:

February 1 • National Cake Pops Day

February 2 • National Tater Tot Day

February 3 • National Carrot Cake Day 

February 4 • National Homemade Soup Day

February 5 • National Frozen Yogurt Day

February 6 • National Chopsticks Day 

February 7 • National Fettuccine Alfredo Day

February 8 • National Potato Lover’s Day

February 9 • Pizza Pie Day

February 10 • National Cream Cheese Brownie Day

February 11 National Peppermint Patty Day

February 12 • National PB&J Day

February 13 • National Tortellini Day | National “Italian Food” Day

February 14 ❤ National Cream-Filled Chocolates Day

February 15 • National Chewing Gum Day

February 16 • National Almond Day

February 17 • National Cafe’ Au Lait Day

February 18 • National Drink Wine Day

February 19 • National Chocolate Mint Day

February 20 • National Muffin Day

February 21 • National Sticky Bun Day| National Biscuits and Gravy Day

February 22 • National Margarita Day

February 23 • National Banana Bread Day

February 24 • National Tortilla Chip Day

February 25 • National Chocolate-Covered Peanuts Day | National Clam Chowder Day

February 26 • National Pistachio Day

February 27 • National Chili Day | National Strawberry Day | National Kahlua Day

February 28 • National Chocolate Souffle Day

February 29 • National Frog Legs Day

Customize these food holidays to complement your menu and add creativity to your marketing plans.  Food holidays create a sense of urgency since the holiday only lasts for 24 hours. Use innovative strategies to advertise these promotions as 24 hour sales or celebrations. Be creative with these and you will see great results!

 

How to Attract Great Employees

EmployeesStaff members can make or break any kind of food service establishment. Servers are the face of every restaurant and have a large impact on your customers’ experiences. Finding the best employees is an important process that requires time and energy. Even if you are great at the interviewing and hiring process, you still have to find a way to attract great employees. If you find yourself sitting through 10+ interviews without finding the right person to fill the position, it may be time to revamp your strategies. Here are a few tips on how to attract hardworking, dedicated employees:

Advertise:
If you do not have a “Work for Us” landing page on your website, it is time to get one! Use this page to list everything that your company has to offer. Brag about employee benefits, and list reasons that make your company better than anywhere else.

Keep it Simple:
Applying for jobs is a daunting task. If you don’t have many applications coming in, it may be because your application is too long. Keep the process simple, and ask important questions that you actually care about. Require a resume to apply, but do not ask the same information like job history on your application.

Motivate:
Believe it or not, money isn’t always everything. Some employees will accept a job offer for less money because the company has great values and a positive working environment. Keep your employees motivated with recognition and advancement. If someone goes above and beyond what they normally do, thank them and give them some type of recognition. From dish washers to managers, every job is equally important. Make sure that all prospective employees understand this and know that each employee is treated equally.

Communicate:
Keep all communication throughout the hiring process very open and transparent. Employees do not appreciate being lied to, and you do not want the reputation of having an unethical business. Keep your reputation clean and be honest with prospective and current employees.

Supervise:
Restaurant operators need to ensure that managers are dynamic and understanding. If a prospective employee comes into your restaurant to see a manager barking orders, chances are they will not submit their application. However, if they come in to see a manager sitting around all day doing nothing, chances are they will not submit their application either. Find managers that push your employees to achieve goals and work hard without creating a negative working environment.

Use this tips and you will have employees lining up to work for your food service establishment in no time.

Can Your Customers Order Online?

Online Ordering

Online ordering can help to increase your restaurant’s customer base and give you an edge on the competition. Some people may just want to eat delicious food at home without having to cook. Other people may want something different than fast food on their short lunch break. Online ordering is a great way to make all of those customers happy! Here are a few of the many reasons why you should implement online ordering in your restaurant:

Accuracy
Giving your customers a chance to read their order before it is submitted creates less room for error. This reduces arguments between your staff and customers regarding what was ordered. Customers will also have the chance to see all of their options and customize their order to their liking.

Data
When a customer places an order online, you can gather a ton of data without doing any work. The more data you have, the better. Data collected from these orders will allow you to segment customers and create smarter marketing promotions. You will be able to identify your first time customers and repeat customers. You will also have a way to contact customers and send out special offers like birthday coupons.

Efficiency
In the restaurant world, time is an important factor. Not only does online ordering save the restaurant time, but it also saves the customer time.  Staff will not have to wait on online ordering customers and customers will not have to waste their time sitting in the restaurant and waiting for their food to cook. Customers can also have the option to order ahead and eat in the restaurant, which will allow the servers to make a fast tip and turn tables at a quicker rate.

Revenue
This is a great chance to upsell various items offered by your restaurant. If you have things like pizza and sandwiches on your menu, add additional toppings or options that people do not always think about. Place a small fee on these toppings or side items and see your revenue increase! Small fees always add up – and in this case, they add in your favor!

Online ordering will also help you to gain revenue from customers who do not like dining out, or simply can’t dine out. It may be challenging for customers with small children to dine out, and some people may not have time to eat at a restaurant. If your restaurant has online ordering, they can simply place their order from their phone or computer and come pick it up when it’s ready.

Trends
With online ordering in place, restaurant owners have the ability to easily change menus and keep up with the latest trends. Websites can be updated for each holiday or season. Menu items can easily change to keep up with the latest food trends.

If you do not have online ordering in place at your restaurant, you should definitely do more research and consider implementing a program at your location. This is becoming a big trend which means that your restaurant could fall behind if your competitor has it, and you do not. Keep up with the trends, and maintain your businesses success.