The allure of the small plate is simple; having “small plate” dishes on your menu allow customers to buy a bunch of them and share with their cohorts. The cost is low for the individual, but they get a chance to try multiple things on the menu, which you may actually sell larger versions of. Consider them, in this regard, to be paid samplers. T.G.I. Friday’s has launched a menu committed to just this plan.
Their Taste and Share menu includes
- Thai Pork Tacos
- Ahi Tuna Crisps
- Bacon Mac and Cheese Bites
- Corned Beef and Swiss Sliders
- Garlic and Basil Bruschetta
- Parmesan Meatballs
- Hibachi Skewers
All the dishes are priced individually from $4.99 to $6.99, and three can be purchased for $15, or five for $22, Nation’s Restaurant News reports.
While all the dishes sound delicious, the real treat is how easy they are for customers to share, and how varied they are, encouraging groups of friends and family to orders multiples and a variety of them. The fact that Friday’s is offering bundle packs encourages customers to stock up. Additionally, this may increase foot traffic, as people with a limited budget or desire to eat might just pick up a snacker, and spend money elsewhere on items that drive profits, such as drinks.
Have you considered adding small, shareable dishes? Do you see the value in making them a regular part of your menu, or would you consider doing them on a trial basis? What dishes do you serve that you see customers splitting, sharing, and passing around?