Restaurant review sites and apps are becoming more and more popular. Many people look at reviews on these sites and apps before they dine out. They also view pictures of the menu (or food) that others have posted. If your menu is too overwhelming or even too boring, you may be steering customers towards your competitors. Ask yourself: Is my restaurant menu too complex, simple, colorful, boring, or lengthy? If you answered yes to any of these questions, take a look at these three key tips to help you design the perfect menu for your restaurant.
When designing your menu, be consistent with the theme of your restaurant. A pizza parlor and a 5 star steakhouse should not have the same menu layout or design. There are many online menu generators that you can use, or you can hire a graphic designer to help. You will want to design all menus (desert, drink & entrée) to match. Find one theme, and be consistent throughout.
Although you do not want to overwhelm your customers with 10+ pages of dishes, they would still like to see a variety of options. Dining out has become an unhealthy stigma, and many restaurants are working hard abolish that perception. Customers want healthy menu items, and many people will avoid restaurants without low calorie options. In order to meet every customer’s needs, give your menu variety without being too overwhelming.
Long descriptions have been shown to increase sales. Customers want to know exactly what they are ordering and the ingredients in each dish. Use clear, descriptive adjectives that advertise each dish to the fullest. Pictures are another great way to increase sales. Consider adding pictures to your top selling items or to those that you wish to sell more often.
Remember that you can ask customers for feedback. Create a few mock menus and ask some of your repeat or even new customers what they think. This will help your customers to feel like their opinion is important and it will give you some real insight as to what your customers actually want.