Category Archives: Industry

Can Your Customers Order Online?

Online Ordering

Online ordering can help to increase your restaurant’s customer base and give you an edge on the competition. Some people may just want to eat delicious food at home without having to cook. Other people may want something different than fast food on their short lunch break. Online ordering is a great way to make all of those customers happy! Here are a few of the many reasons why you should implement online ordering in your restaurant:

Accuracy
Giving your customers a chance to read their order before it is submitted creates less room for error. This reduces arguments between your staff and customers regarding what was ordered. Customers will also have the chance to see all of their options and customize their order to their liking.

Data
When a customer places an order online, you can gather a ton of data without doing any work. The more data you have, the better. Data collected from these orders will allow you to segment customers and create smarter marketing promotions. You will be able to identify your first time customers and repeat customers. You will also have a way to contact customers and send out special offers like birthday coupons.

Efficiency
In the restaurant world, time is an important factor. Not only does online ordering save the restaurant time, but it also saves the customer time.  Staff will not have to wait on online ordering customers and customers will not have to waste their time sitting in the restaurant and waiting for their food to cook. Customers can also have the option to order ahead and eat in the restaurant, which will allow the servers to make a fast tip and turn tables at a quicker rate.

Revenue
This is a great chance to upsell various items offered by your restaurant. If you have things like pizza and sandwiches on your menu, add additional toppings or options that people do not always think about. Place a small fee on these toppings or side items and see your revenue increase! Small fees always add up – and in this case, they add in your favor!

Online ordering will also help you to gain revenue from customers who do not like dining out, or simply can’t dine out. It may be challenging for customers with small children to dine out, and some people may not have time to eat at a restaurant. If your restaurant has online ordering, they can simply place their order from their phone or computer and come pick it up when it’s ready.

Trends
With online ordering in place, restaurant owners have the ability to easily change menus and keep up with the latest trends. Websites can be updated for each holiday or season. Menu items can easily change to keep up with the latest food trends.

If you do not have online ordering in place at your restaurant, you should definitely do more research and consider implementing a program at your location. This is becoming a big trend which means that your restaurant could fall behind if your competitor has it, and you do not. Keep up with the trends, and maintain your businesses success.

Tip or No Tip?

A new trend may be quickly emerging in the restaurant industry: banned tipping. Some restaurants have implemented a no tipping policy which means big changes for everyone. Joe’s Crab Shack is one of the first major chains to eliminate tipping. They expect to see many positive changes within their team, but how will this affect everyone else?

Servers

With this policy in place, rather than walking away each night with tip earnings, servers will now receive an hourly wage in the form of a paycheck.  This may protect some servers, but what about those servers who are accustomed to receiving more than their new hourly wage?

Customers

Menu prices will be higher with this policy in place, but will the quality of service remain the same? Now when you are making plans to dine out, you will have to consider whether or not you would like to support a company with a no tipping policy.

Business Owners

The cost of payroll will increase, but so will the profit margin for menu items. Will these two factors balance each other out, or leave businesses with negative revenue?

With this new policy becoming a trend, how do you think it will impact everyone from business owners to customers, and employees? As a business owner would you be willing to implement this policy in your restaurant? As a server, would you be willing to work for a company with a no tipping policy? As a customer would you be willing to dine at restaurants with this policy in place? There are still many questions centered on this debate, but Joe’s Crab Shack will soon be able to give us some answers.

starbucks-owner-gun-policy

Starbucks Owner Gets Political, Weighs in On Gun Conrol

Gun control is a contentious topic in America, and one most businesses like to stay away from, as their clientele could easily fall on either side of the divide. With multiple mass shootings in America this year alone, people have chosen to make their opinions known.

Starbucks has decided to throw their hat in the ring, and while not a policy change for the company, is a divisive plea to their consumers and patrons.

Starbucks Chairman/President/Chief Executive Officer Howard Schultz, in an open letter to the public, has made this statement:

Recently, however, we’ve seen the “open carry” debate become increasingly uncivil and, in some cases, even threatening. Pro-gun activists have used our stores as a political stage for media events misleadingly called “Starbucks Appreciation Days” that disingenuously portray Starbucks as a champion of “open carry.” To be clear: we do not want these events in our stores. Some anti-gun activists have also played a role in ratcheting up the rhetoric and friction, including soliciting and confronting our customers and partners.

For these reasons, today we are respectfully requesting that customers no longer bring firearms into our stores or outdoor seating areas—even in states where “open carry” is permitted—unless they are authorized law enforcement personnel.

As it’s stated in the letter, this is not an outright ban of carrying firearms into a Starbucks, but a plea and request. This gives any and all gun owners a chance to respect their request and not have a ban forced upon them. This also skirts a potentially scary incident of having a Starbucks employee request an armed individual to leave the premises.

This announcement is made in light of recent “Starbucks Appreciation Days”, in which gun owners and gun supporters were to drink at Starbucks, perceiving them to be a champion of the “open carry” laws many states have. Schulz claims that the announcement is not in response to these incidents, nor in response to the Washington Navy Yard shootings earlier this week.

While tragedies are horrible and no company, business, or restaurant should be caught promoting or profiting off of them, they do force business owners to look at how they handle situations.

Does your restaurant lean towards more allowing guns or banning them? It may be a slippery legal slope to fall under, and a hard one to balance with your audience. You may lose customers if you announce a stance one way or another on this hot-button topic. At the same token, you may gain new customers if you make a stance. For example, if you declare that your restaurant is a “gun-free zone”, you may engage new customers who are appreciative of this stance, or new ones that feel safe in your establishment. On the opposite, if you embrace the right to bear arms, you may get new customers who applaud you for your commitment to their rights.

In any situation, think long and hard about your stance. If you don’t feel strongly either way, or are too worried for a negative response, you can always just not make a stance.