Your menu is a critical component to your revenue stream. If you do it right, you can use your menu as a competitive advantage. Use these 4 steps to get started.
- Give it a name. Make sure your customers know if they are looking at the breakfast, lunch, dinner, specials, drinks, or dessert menu. Menu names are a great place to work on your branding. Use a graphic designer to personalize the menu and add your own unique touch to it. You want to stand out and be memorable!
- Create categories. You certainly want your menu to have plenty of options, but you do not want a customer feeling overwhelmed and taking a while to order. Keep the design simple, engaging, and organized. Make sure each item has a category, title, description, and price.
- Customize. The key to customizing your menu is to make the item names and descriptions stand out to a customer. Your menu items were chosen for a reason, so let that be known through intriguing descriptions and images. The more images the better! Customers are more likely to order something that they have a visual of versus an item that they don’t know what to expect. You know you have created a good menu if you see customers licking their lips trying to decide between the options.
- Build a strategy. Promote your most profitable and bestselling items. Keep these items at the top of your category designs because that’s where most of the orders will come from. Try to use pricing strategies as well. Price seasonally (where appropriate) and do not be afraid to raise prices on best sellers if your margins need a boost.
If you keep your menus at the table at all times, don’t forget to order plenty of menu clips.
Small changes to your menu can produce big results, so give it a try. What do you have to lose?