A commercial kitchen needs to be just a careful as a bakery when it comes to wheat allergies. Wheat is an ingredient that can be found in a wide range of foods so your kitchen must be careful when a customer says they have an allergy.
Know your substitutes! There are wheat-free flours that can be used to keep your menu options the same for all customers. You can sub 1 cup of wheat flour for:
- 1 cup of corn flour
- 5/8 cup potato starch
- 7/8 cup rice flour
- 1 cup soy flour + ¼ cup potato starch
Make sure your staff is trained on the common ingredients that could contain wheat. Here are some items that your staff should steer a wheat allergic customer away from:
- Cereal extract
- Bread crumbs
- Baking mixes
- Processed meats
- Fried foods
- Ice cream
- Soy sauce
You want all customers to have a wonderful experience at your restaurant, so take the necessary precautions to train your staff to meet the needs of all customers and their allergies.
Pumpkin becomes the trendy flavor as soon as fall comes around. Customers love pumpkin pie, pumpkin beer, and pumpkin pastries. Take your pumpkin flavor to another level this season by adding unique items to your menu, still incorporating the customer favorite flavor. Here’s a custom cocktail that is too good for your not to add to your menu.
Pumpkin Apple Cider Cocktail
- 1 ½ oz pumpkin puree
- 1 ½ oz vanilla vodka
- 2 oz apple cider
- 1 ½ oz ginger beer
This one is so easy! Add the ice, puree, vodka, and cider in a cocktail shaker. Shake and pour into a glass then add the beer.
It makes the perfect amount to fit in a stemless wine glass, making the drink irresistibly trendy.
Email is a great tool to keep your brand top of mind and increase sales. It is a resource you can use to build relationships with customers. Email campaigns do not have to be complicated. Here are 5 tips as you get started.
- Promote. Offer promotions through email that your customers cannot get anywhere else. It can be as simple as 10% off their next appetizer or a free dessert. This will keep them engaged with your emails because you are giving them a benefit to read the email.
- Relevance. Personalize your emails and analyze your content to make sure it is something your customers care about. Keep them up to date with menu changes, upcoming events, promotions, and more!
- Timing. The timing and frequency of your emails play a big part in engagement. If you send out too many or not enough emails your engagement levels will be low and your unsubscribes will be high. Start by sending 2-3 emails a month. If you have a high click through rate then start sending 4-5 emails a month. If your engagement takes a dip then go back to 2-3 emails a month. It’s all about testing and learning.
- Incorporate Social Media. If you had a post or promotion that worked well through email then extend it on your social media channels as well. Social media is another way for you to build relationships. You can also ask your social media followers to opt in to your email campaigns.
- Creativity. Your customers are getting a lot of emails in their inbox. Make sure your emails stand out by being creative with your content and promotions. You could even hire a graphic designer to develop your email templates.