Pumpkin becomes the trendy flavor as soon as fall comes around. Customers love pumpkin pie, pumpkin beer, and pumpkin pastries. Take your pumpkin flavor to another level this season by adding unique items to your menu, still incorporating the customer favorite flavor. Here’s a custom cocktail that is too good for your not to add to your menu.
Pumpkin Apple Cider Cocktail
- 1 ½ oz pumpkin puree
- 1 ½ oz vanilla vodka
- 2 oz apple cider
- 1 ½ oz ginger beer
This one is so easy! Add the ice, puree, vodka, and cider in a cocktail shaker. Shake and pour into a glass then add the beer.
It makes the perfect amount to fit in a stemless wine glass, making the drink irresistibly trendy.
Email is a great tool to keep your brand top of mind and increase sales. It is a resource you can use to build relationships with customers. Email campaigns do not have to be complicated. Here are 5 tips as you get started.
- Promote. Offer promotions through email that your customers cannot get anywhere else. It can be as simple as 10% off their next appetizer or a free dessert. This will keep them engaged with your emails because you are giving them a benefit to read the email.
- Relevance. Personalize your emails and analyze your content to make sure it is something your customers care about. Keep them up to date with menu changes, upcoming events, promotions, and more!
- Timing. The timing and frequency of your emails play a big part in engagement. If you send out too many or not enough emails your engagement levels will be low and your unsubscribes will be high. Start by sending 2-3 emails a month. If you have a high click through rate then start sending 4-5 emails a month. If your engagement takes a dip then go back to 2-3 emails a month. It’s all about testing and learning.
- Incorporate Social Media. If you had a post or promotion that worked well through email then extend it on your social media channels as well. Social media is another way for you to build relationships. You can also ask your social media followers to opt in to your email campaigns.
- Creativity. Your customers are getting a lot of emails in their inbox. Make sure your emails stand out by being creative with your content and promotions. You could even hire a graphic designer to develop your email templates.
When it comes to cooking and serving, temperature is everything. Cooking food thoroughly is crucial for preventing foodborne illnesses. Follow these guidelines to protect your guests:
Product Type Min. InternalTemperature & Rest Time
Beef, Veal, Pork & Lamb Ground 160°F
Steaks, Chops, & Roasts 145°F & allow to rest for 3 min
Chicken & Turkey All Types 165°F
Eggs All Types 165°F
Fish & Shellfish All Types 160°F
Ham Fresh or Smokes (uncooked) 165°F
Maintaining the proper food temperatures is still critical during serving. Constantly monitor food on your buffet to make sure it remains at a safe temperature:
Food Type Temperature
Hot 140°F or warmer
Cold 40°F or colder
Key Tip: Throw away all food that has been left out at room temperature for more than 2 hours. If the air temperature is above 90 °F, discard after one hour.
Keep Your Cool with Ice
- Always use clean and sanitized containers and scoops to transfer ice from an ice machine to glasses when serving your guests.
- Store your ice scoops in a clean, protected location (use an ice scoop holder to keep the scoop protected from contaminants when not in use)
- Don’t scoop ice with your hands or a glass.
Take an inventory of your current supplies. Thermometers and ice scoops and holders are essentials for cooking and serving in any location. Don’t forget about hand safety products like oven mitts to protect kitchen staff from burns as well as special serving utensils to prevent cross-contamination for guests with allergies. Visit our page for special offers on products designed to help you cook and serve food safely.