News outlets and social media went berserk over the news, calling the cupcake trend officially “dead.” Fortunately, within the week, investors had stepped in to revive the cupcake and reopen Crumbs!
Are they just delaying the inevitable, though? The trend has been well on its way out since Jack Donaghy shared need-to-know information with a NYC tourist on an episode of 30 Rock in 2008, “Let’s see, we’re using credit cards in cabs now. All the galleries have moved to Chelsea, and we’re off cupcakes and back to doughnuts.”
We all know cupcakes will survive at bakeries, coffee shops, grocery stores, and mom’s kitchen for forever, but there will always be new trends. As cupcakes slowly bow out, one thing’s for sure; the macaron is emerging as a national trend!
They’re kind of fancy. They’re colorful. And when they’re traditionally made, they’re gluten free. They‘re also delicate and difficult to make, and that’s why they sell for $1.50 a pop. Or more!
For that price, they deserve very special packaging and Packnwood has an absolutely adorable, eco-friendly, unique macaron box made just for them! Customers will fawn over this box at least as much as the cookie (which means the cost of $2.53 can be easily passed on to them).