Del Taco Taking The Dollar Challenge, Focusing On Fresh Ingredients

Del Taco has faced a tough battle against Taco Bell; while they have less locations and haven’t succeeded against the one-two punch of Doritos Locos Tacos and Cool Ranch Doritos Locos Tacos, they have expanded back into the Atlanta area, and have not given up any sort of fight.

Nation’s Restaurant News reports that they’re trying a host of new items and price-points to find themselves more competitive. Additionally, they’ll continue to highlight their fresh ingredients, especially in the face of the “Cantina Bell” menu at Taco Bell that prides itself on being fresh and healthier.

Their new Buck & Under menu will offer

  • Mini Cheese Quesadilla
  • Value Bean-and-Cheese Burrito
  • Bacon Quesadilla
  • Crunchy Chipotle Beef Taco
  • Half-Pound Bean-and-Cheese Burrito
  • Double Beef Classic Taco
  • Real Strawberry Lemonade

The “New Tastes” menu ranges from $1.29 to $1.59, and will rotate

  • Bacon Ranch Grilled Chicken Taco
  • Chili Cheese Fry Burrito
  • Fiery Six-Layer Burrito

While these offer great values for the consumer, they really hedge Del Taco’s popularity with those focused on money; by offering a rare, sub-$1 item on their menu, they’ll definitely be a budget-conscious destination for many dinners and diners in this tough economy.

Could your restaurant use a bit of a budget-tightening maneuver to stay relevant? It may be a good idea to look at some of your more profitable dishes and sell “snack size” ones where you reduce ingredient usage for a reduced cost. These smaller portions can also work for a kid’s menu, in many situations, or as a lower-calorie item, depending on the ingredients and construction.