Monthly Archives: July 2015

3 Qualities of Successful Restaurant Managers

Running a successful restaurant is difficult. There are a lot of moving parts so you need a manager that can keep the team productive and happy. Here are some characteristics to look for when selecting a new manager or evaluating the performance of your current manager:

1)      Encourages the staff. Working with a leader that has positive energy in a fast paced environment is crucial to your team keeping their head up and powering through each shift. If the leader stays positive that energy will rub off on other team members. Attitude is contagious!

2)      Manages the tempo. Great managers lead by example. If it’s a busy shift and your manager is working hard and fast, the team will most likely follow his or her lead. A great manager will jump in where the team needs help to make sure all aspects of the business are being managed effectively.

3)      Excels at customer service. A great leader shows the team that customers are the number one priority.  They show urgency with customer requests and will go out of their way to meet the needs of a customer. The best managers develop relationships with your regular customers and know how to keep customers coming back.

A manager that has these qualities is a manager that you want to stay with your company for a while. If your leaders do not show these talents then you can always set up training to go over how they can grow themselves from a good manager to a great one!

Boost Business by Becoming a Sponsor

Becoming a local sponsor could very well boost your sales! It’s a great opportunity for you to increase your brand awareness, generate new customers, and showcase your food.  You don’t have to shoot for the stars and sponsor a large team. Just start local! Consider an organization that is close to your restaurant or in an area that you would like to expand to. Research local sports teams, charities, or chamber of commerce events.

After you decide who you are sponsoring, define what your ultimate goal is. If you are looking for brand awareness then you will need to negotiate more logo placements into the sponsorship. If you want lead generation, then you will need to be more involved and provide food to showcase what you have to offer.

Do not forget to plan and track. Plan out your budget first, then begin mapping out your involvement and calendar of events/deadlines to stay organized.  Always track your sales carefully for the next few weeks following an event. If you see an uptick in sales, relate that back to the exposure you received from an event. You can also give out coupons at the event to help provide even more return on investment tracking.

Sponsoring could be the strategy you have been looking for to boost your business. It’s not only a great way to get to know your community, but a great way to increase your sales as well.

Keep the Customers Coming

The vacationers are starting to dwindle down as they get ready for back to school, which means you have to make the most of the last wave of summer crowds. Plus, you want to attract your regular customers back, who may have been hiding from the vacationers. Here are a few ways to keep the summer sales flowing.

1)      Celebrate food holidays.  Yes, food holidays are a thing. Crazy food holidays are an easy way to attract attention.  Simply promote an event or a new entrée! Have customers dress up to receive a discount, or host a food eating competition. Here’s some upcoming food holidays:

  • July 29 – National Lasagna Day
  • July 30- National Cheesecake Day
  • August 3 – National Watermelon Day
  • August 6 – National Root Beer Float Day
  • August 25 – National Banana Split Day

2)      Host a happy hour. Promote a happy hour that no one can turn down.  Of course you will offer unbelievable drink specials, but you need to make it unique. If you have a patio, invite dog owners to bring along their furry friends, and spice up the atmosphere with live music. Consider pairing a food holiday with your happy hour. Create a spiked root beer float, or a watermelon martini. You can even consider pairing an appetizer with a drink and offering a special on the combo as a way to increase your sales.

3)      Create impulse sales. Utilize social media and email to promote flash sales. These sales can be as easy as a lunch special or half off appetizers after 10pm. Determine when your slow period is during the day, and that’s when you should offer a flash sale.

Take some time to craft a calendar of events and sales to make sure you strategize for the end of summer. Your sales won’t regret it and your customers will love it.