Behind every successful restaurant is a successful restaurant owner. Of course things like location, and atmosphere matter, but the restaurant owner is the backbone of the business. Even in a successful restaurant, there are ways help increase margins and customer satisfaction. Use these 5 key tips for restaurant owners to help make your restaurant more successful in the New Year:
1. Bundle menu items.
Rather than offering a la carte items on your menu, try bundling items together. Offer 2 sides with a steak plus a soup/salad/desert combo. Bundling allows your customers to know how much their meal cost up front without having to worry about add on prices. Doing this will help to avoid “sticker shock“ when customers receive the final bill.
2. Buy in bulk.
Buying items in large quantities will save your restaurant time and money. Instawares has a large variety of items for your restaurant that are offered with a bulk discount. If you have questions about anything, call our Product Specialists at (800) 892-3622
3. Hire high quality employees.
A great staff is an important key in owning a successful restaurant. Customers do not like poor service, which means that the interviewing process should be taken very seriously. The restaurant business is hard work, and staff members must be willing to give 110%. Have guidelines for your staff while also maintaining a friendly relationship.
4. Keep a clean menu.
Your menu should have a variety of items, but at the same time it should not be overwhelming. Keep the selections simple and consider adding seasonal menus if you want to switch things up.
5. Promote your restaurant.
Promotions help to attract business and keep customers coming back. Use promotions to help customers save money and become a regular at your restaurant. Read our blog to help create some great promotion ideas.
If your kitchen needs a New Year’s face lift, Instawares is the place to go for all of your supplies and equipment. You can choose from over 15,000 equipment items that will help to make your life easier. However, if you want to save money, you must act fast – manufacturers are raising prices in 2016 and you only have one week remaining to lock in the lowest prices on equipment and beat the 2016 price increases.
Must have equipment items:
- Refrigeration products are necessary in order to maintain safe food temperatures.
- Ice machines help to provide your customers with fresh, cold drinks.
- Choose the best type of oven to fit your restaurant’s needs.
- From small to large, we have the fryer for you!
Don’t get stuck paying more than you have to – call us at (800) 892-3622 to lock in the lowest prices for the New Year. The deadline to beat the 2016 price increases is December 31, 2015.
Find it challenging to choose the best piece of equipment for your needs? Check out our buying guides to help make your decision easier.
With the New Year quickly approaching, it is no surprise that consumers want healthy options. Many consumers are becoming very aware of chemicals, GMOs, and sodium in their food. Now is the time to revamp your menu to offer healthy options and attract clean eaters. When you have the chance to revamp your menu, think about the following:
- Calories: Many customers are concerned about how many calories they consume. One way to accommodate to these customers is to create a special low calorie menu. This menu doesn’t have to be huge: a few options will show that you care.
- Labels: Customers would like to know what is in the food they are consuming. Take some time to list ingredients on your popular items and your healthy menu items. Nutrition labels are also a great way to avoid allergy scares.
- Pasta: Pasta sales are dropping due to clean eaters and carb avoiders, so consider replacing some of your pasta dishes with healthier options. Quinoa is a great meal base that can be paired with a variety of meats and vegetables. If you would like to keep pasta on your menu, think about offering a whole wheat pasta option.
- Vegetables: Customers expect to see many different vegetable options. If you have a small kitchen and cannot offer a large variety at once, consider switching vegetable sides daily or weekly. Salads are also a great way to give your menu variety and offer something for clean eaters.
- Drinks: From breakfast to dinner, it is important to offer healthy drinking options. Start by offering customers smoothies in the morning, and end by offering a low calorie drink menu at night. Remember, clean eaters get tired of drinking water, so give them drinking options that won’t ruin their meal (or their diet)!