Is your establishment falling behind the times? Giving your establishment and marketing practices a refresh can increase customer engagement and help save your brand from the brink. Use the key tips below to help rebrand your foodservice operation and create a brighter future.
- Go Back to Basics – Returning to your establishment’s roots can help revitalize your vision. Focus on your establishment’s core values, like affordable prices, bold flavors, or a classic mascot.
- Modernize Your Marketing – Looking to the past can help you refocus your energies, but your establishment must look for future success. Adapt your roots to appeal to a modern market and make your brand more relevant to the culture of today.
- Know Your Ideal Diner – Hone in on your ideal audience and tailor your menu and marketing strategies to speak directly to them.
- Consider a Remodel – Old or outdated restaurant fixtures can harm your ability to stay relevant in the industry. Give your establishment a facelift to promote a fresh, modern appeal to potential customers.
- Keep Moving Forward – Realize that rebranding your operation takes patience and time to see results. Focusing on the future and moving forward helps you stay positive and in a clear state of mind to make the best business decisions.
Glassware is one of the most fragile supplies in a foodservice establishment. Through everyday use and common mishandling practices, large amounts of glassware end up broken and can cause a significant safety hazard at your establishment. Plus, constant replacement costs can start eating at your bottom line. However, with the proper safe handling practices for glassware, you can keep your budget and your business on track.
Maintain the life of your glassware investment by reducing the two main causes of breakage; thermal shock and mechanical shock. Thermal shock occurs when the glassware experiences a sudden, drastic change in temperature, like putting a cold glass that has held ice immediately in the warm dishwasher. Mechanical shock occurs when the fragile glassware comes in contact with another object and then creates micro-abrasions on the surface, weakening the glass. Mechanical shock can occur through everyday mishandling, like rough handling when clearing tables or in the washroom.
Plus, use these extra tips to protect your investment and conserve your supply of glassware:
- Stock adequate supplies of glassware at the ready
- Check your dishwater temperature twice daily for overheating
- Color code glass racks to accomodate different types of glassware
- Remove aged or chipped glassware from service
- Place glass handling guides near the busboy station
Muffins are a beloved breakfast staple across the country. But did you know these tasty treats have the power to grow a bigger bottom line for your business?
In the past few years, guests have been willing to spend more to experience upscale menu items, featuring premium ingredients. Since muffins are made with simple core base ingredients, these classic treats are prime targets for menu experimentation. Bakers can easily add in premium ingredients, like dark chocolate, lavender, currants, nut butter, and more.
Whether served for breakfast or dessert, muffins allow your establishment to bake up a bigger personality. Try featuring this easy orange-chocolate chip muffin recipe on your menu today.
- 2 cups all-purpose flour
- 1 tbsp baking powder
- 1/2 tsp salt
- 1/2 cup miniature semisweet chocolate pieces
- 2 eggs
- 1/2 cup sugar
- 1/2 cup milk
- 1 tbsp finely shredded orange peel
- 1/2 cup orange juice
- 1/4 cup vegetable oil
Preheat oven to 400 degrees F. Line twelve 2 ½-inch muffin cups with paper bake cups; set aside. In a large bowl stir together flour, baking powder, and salt. Stir in chocolate pieces. Make a well in the center of flour mixture then set aside. In a medium bowl combine eggs, sugar, milk, orange peel, orange juice, and oil. Add egg mixture all at once to flour mixture. Stir just until moistened and batter appears lumpy. Spoon ¼ cup of the batter into each prepared muffin cup. Bake for 18 to 20 minutes or until a wooden toothpick inserted in center comes out clean. Cool in muffin cups on a wire rack for 5 minutes. Remove from muffin cups; serve warm.