Serving craft beer is an easy way to boost your sales and attract new customers. Craft beer sales have steadily increased over the past year and now represent 21% of the overall beer market. By adding craft beer to you menu, you will show customers that you support your local community and enjoy providing your customers with a unique experience. When choosing craft beer for you menu remember a few things:
1. Choose beers that complement the season and climate.
Hot summer days and dark beers don’t typically go well together. Choose these beers for the cold months and fruity light beers for the summer months.
2. Use craft beer to enhance the food you serve.
Make sure your staff knows which beers are best served with specific cuisines. For example, Porters shouldn’t be paired with salads, and Pilsners go great with salmon. Educate your staff to help your customers have the best experience possible.
3. Use the correct glassware when serving craft beer.
Using the correct type of glass will allow you to charge more for the drink. If you’re not sure how to choose the best glassware for your beer, use our Craft Beer Basics flyer to learn the essentials about each type of beer glass and shop by product type.