With more than half of American adults drinking coffee everyday, satisfying the needs of daily drinkers is a constant challenge for the coffee industry. Boring brews fall flat with consumers now accustomed to more complex coffee beverages. In an attempt to stay ahead of the coffee curve, the industry is enticing new and repeat java drinkers to fuel up with these new coffee trends:
- Showcase Baristas – The hard work behind your brew is no longer going unnoticed. Companies are counting on reliable, experienced baristas to make the difference in their customers’ morning cups of coffee. Within the past few years, coffee competitions have grown in scope, helping to glamorize the important role of a barista as well as test their skills.
- Gourmet Beans – Instead of opting for a low-quality blend of beans, many brewers are stepping up their coffee game in big ways. Using environmentally-friendly coffee cups, obtaining beans from ethical sources, and supporting local coffee shops all go into brewing the modern cup of coffee. Other businesses are even adding an extra shot of caffeine or using ice cubes made of coffee to give their brews a bigger punch.
- Origin & Flavors – While regional differences for coffee beans give each blend a unique taste, companies are now highlighting these subtle nuances right on their menu boards. Instead of brief descriptions, each cup of coffee is given character with a full explanation of its origin and various tasting notes. Some brewers are even encouraging drinkers to experience the coffee blend’s unmasked flavor by sipping without the sugar and creamer.
- Spiked Beverages – The popularity of spiked brews and coffee cocktails has been on a steady rise the past couple of years. With subtle nuances and sophisticated flavors, each different coffee bean and roast gives mixologists the opportunity to experiment with unique coffee concoctions. These adult coffee brews are now being added to specialty beverage menus to attract new customers.