Making up approximately 26% of the population, Gen Z is impacting the foodservice industry with their busy schedules and desire to connect with the world. On average, Gen Z spends 6 to 8 hours per day online to stay in touch with friends, news, social media, and more through their devices. With the increasing reliability on mobile devices for information and social interactions, Gen Z is causing operators to face new challenges to keep their brands relevant in the future.
Use these helpful tips to adjust your marketing practices for Gen Z and stay ahead of the curve:
- More Value – Gen Z is defined by the recessionary period they grew up in, making these young patrons more frugal when dining out. Offer low-cost menu options or weekly specials to accommodate their desire to save money.
- On the Move – Gen Z is constantly on the go and looking for quick eats to match their busy schedules. Try offering smaller portions on your menu and more snacks for grazing between meals.
- Experiment with Flavor – Known for the adventurous taste buds, Gen Z is not afraid to try outrageous flavor combinations or experimental healthy options. Test out your most inventive creations on this new generation.
- Get Social – Update your social media pages with short, conversational messages to create a two-way exchange with Gen Z. Be sure to respond to comments and answer questions you receive on your posts to help build relationships with these young consumers.
- Give Back – Gen Z is looking to make a difference in the world. Team up with local charities or non-profit organizations to promote your philanthropic efforts and create unique menus or campaigns to support the local community.
Are you drawing a blank when brainstorming potential names for your new foodservice establishment? Choosing the right establishment name is important since the name should embody the feel of your brand and sound inviting for customers. Selecting a poor or overcomplicated name can negatively affect your profit margin before the doors even open. Before choosing a name for your foodservice establishment, use these simple techniques to make the process easier:
- Location – The location and geographical area near your establishment’s site can provide potential names for your business. Consider naming your establishment after the surrounding cities, historical sites, beaches, lakes, or mountains in the area.
- Concept – The concept and cuisine of your establishment is a great starting point when choosing a name. You can choose a foodservice establishment name that embodies your brand and its unique atmosphere.
- Pronunciation – Avoid names which are difficult to spell or pronounce to make it easy for customers to find your establishment online.
- Trademarks – Before deciding on a foodservice establishment name, research your list of potential names and make sure they are not trademarked to avoid legal trouble.
Cooking lessons are an engaging way to showcase the heart of your establishment. Offering in-house cooking lessons not only builds your brand and engages customers, but also helps earn you extra profits. No matter the size of your establishment, you can give customers an unforgettable cooking experience and make it easy for you to:
Every day chefs are behind the scenes creating culinary masterpieces, but why not let their culinary skills shine? Allowing your best chefs to lead in-house cooking lessons brings their masterful skillset to the forefront. Having close interaction between the chefs and the guests they serve regularly adds a unique personal touch to the cooking lessons.
Hosting in-house cooking lessons engages your most loyal customers face to face. Teaching your guests valuable cooking skills or insider secrets makes them feel like part of the team. Consider offering exclusive discounts or coupons for your establishment as an extra incentive for those participating in the cooking classes.
In-house cooking lessons can be the perfect platform to demo new dishes for your menu. From seasonal favorites to adventurous appetizers, cooking lessons allow you to test out possible additions to your menu with immediate feedback from potential patrons. With this method, your customers can ask questions and offer menu suggestions before blowing your budget on the new dishes.