Tag Archives: brand

Hiring for the Front of the House

FrontOfTheHouse

Are your customers getting the best front of the house experience? The experience in the front of the house can make or break your guests’ impressions of your brand. While many people might think working in the front of the house is easy, dealing with customers and ensuring the best guest experience requires specialized skills from your staff members.

Without the proper personality, your front of the house staff members can drive business away from your establishment. Inattentive wait staff or a dismissive hostess can make the dining experience a disaster for your customers. Plus, bad customer experiences can negatively affect your online ratings and tarnish your reputation with the community.

Before filling critical positions in the front of the house, like host/hostess, wait staff, and bussers, make sure the candidates have these important traits:

  • Friendly and personable demeanor
  • Exceptional customer service skills
  • Quick-thinking and problem-solving attitude
  • Passionate about people
  • Reliable and punctual
  • Happy and hungry to learn more
  • Present themselves in a professional manner

Keep in mind, technical skills for the job can be taught or refined during the training process. To become an industry leader now and in the future, you must hire passionate people to stand behind your brand name.

How Gen Z Will Change the Foodservice Industry

GenZ

Making up approximately 26% of the population, Gen Z is impacting the foodservice industry with their busy schedules and desire to connect with the world. On average, Gen Z spends 6 to 8 hours per day online to stay in touch with friends, news, social media, and more through their devices. With the increasing reliability on mobile devices for information and social interactions, Gen Z is causing operators to face new challenges to keep their brands relevant in the future.

Use these helpful tips to adjust your marketing practices for Gen Z and stay ahead of the curve:

  • More Value – Gen Z is defined by the recessionary period they grew up in, making these young patrons more frugal when dining out. Offer low-cost menu options or weekly specials to accommodate their desire to save money.
  • On the Move – Gen Z is constantly on the go and looking for quick eats to match their busy schedules. Try offering smaller portions on your menu and more snacks for grazing between meals.
  • Experiment with Flavor – Known for the adventurous taste buds, Gen Z is not afraid to try outrageous flavor combinations or experimental healthy options. Test out your most inventive creations on this new generation.
  • Get Social – Update your social media pages with short, conversational messages to create a two-way exchange with Gen Z. Be sure to respond to comments and answer questions you receive on your posts to help build relationships with these young consumers.
  • Give Back – Gen Z is looking to make a difference in the world. Team up with local charities or non-profit organizations to promote your philanthropic efforts and create unique menus or campaigns to support the local community.

Choosing Your Foodservice Establishment Name

ChooseName

Are you drawing a blank when brainstorming potential names for your new foodservice establishment? Choosing the right establishment name is important since the name should embody the feel of your brand and sound inviting for customers. Selecting a poor or overcomplicated name can negatively affect your profit margin before the doors even open. Before choosing a name for your foodservice establishment, use these simple techniques to make the process easier:

  • Location – The location and geographical area near your establishment’s site can provide potential names for your business. Consider naming your establishment after the surrounding cities, historical sites, beaches, lakes, or mountains in the area.
  • Concept – The concept and cuisine of your establishment is a great starting point when choosing a name. You can choose a foodservice establishment name that embodies your brand and its unique atmosphere.
  • Pronunciation – Avoid names which are difficult to spell or pronounce to make it easy for customers to find your establishment online.
  • Trademarks – Before deciding on a foodservice establishment name, research your list of potential names and make sure they are not trademarked to avoid legal trouble.