Tag Archives: Customer

Music Makes a Difference


The music playing in a foodservice establishment is more than just background noise. Playing the right type of music can positively affect your diners’ buying habits and boost your bottom line. Modern diners are looking for a complete experience when dining out and the right music sets the foundation for an enjoyable dining experience. Plus, music helps guests feel more comfortable at your establishment and encourages them to stay longer (and spend more).

A music-free foodservice establishment is filled with the sounds of clanking plates, loud conversations, and noise from the kitchen. However, soft background noise and carefully chosen playlists make your establishment more inviting to everyday diners and add to the overall dining atmosphere. Operators can also use customizable overhead messages to advertise new menu items or special offers without being intrusive into the guest experience.

Make the most of your music selection by switching up your programming based on your target customers, time of day, season, or holiday to create a personalized dining experience for your patrons. If you’re looking to find the right music, consider polling your employees or patrons to get insight on trending music and new technology to enhance the guest experience.

Take the time to tune into your customers’ music tastes and earn more every day.

Food for Thought: Cashless Operations


With the latest payment technologies stressing ingenuity and convenience, many establishments are considering upping their digital payment methods and eliminating the option to pay with cash altogether. While goal of cashless operations is to stay relevant, these establishments may be missing important opportunities to connect with their customers, such as:

  • Encouraging Tips – Paying in cash gives guests the chance to recognize outstanding employees with extra tips for their good service.
  • Human Interaction – The small act of paying in cash opens an opportunity for extra interaction between staff members and customers. This gives your employees a chance to showcase their excellent customer service skills and earn loyal patrons.
  • Including Everyone – Generally, millennials are pretty savvy with technology. However, if customers are older or adverse towards going digital, going cashless can turn off potential patrons to your establishment.
  • Financial Flexibility – Sometimes technology fails and systems crash without warning. Accepting physical dollar bills provides a backup in times of technological failure.

Catering Trends


In order to remain relevant in the catering industry, staying up to date on the latest trends is essential. Consider incorporating these growing catering trends into your daily routine to keep your serving strategies successful.

1.       Special Diets

Catering to special diets, such as gluten-free, carb-free, or vegan, can help keep your customers satisfied. Consider adding special diet options on the menu which can be special-requested or ordered in advance before the event.

 2.      Interactive Stations

Instead of just leaving customers to mill over the buffet in awe, caterers are now making their serving stations more interactive. This effort includes providing historical background on the dishes, offering a diverse selection of toppings, and including more action-oriented stops, like live carving stations.

 3.      Food & Drink Pairings

The trend towards smaller, more indulgent meals is on the rise. Instead of offering large selections and huge platters, caterers are trending towards smaller options, like carefully selected food and drink pairings. This growing catering trend includes serving delicate hors d’oeuvres with clever wine pairings to enhance the subtle nuances in the flavors.

 4.      Serve Local

The demand for locally-sourced produce, poultry, and other foods doesn’t end in the brick and mortar store locations; these local products are now being included on catering menus. Adding local foods can help enhance your menu and allow you to command a higher price point for your catering services.

Incorporate these tricks into your catering services to remain versatile in the industry and provide the best guest experience to your customers.