Tag Archives: establishment

Music Makes a Difference

MusicDifference

The music playing in a foodservice establishment is more than just background noise. Playing the right type of music can positively affect your diners’ buying habits and boost your bottom line. Modern diners are looking for a complete experience when dining out and the right music sets the foundation for an enjoyable dining experience. Plus, music helps guests feel more comfortable at your establishment and encourages them to stay longer (and spend more).

A music-free foodservice establishment is filled with the sounds of clanking plates, loud conversations, and noise from the kitchen. However, soft background noise and carefully chosen playlists make your establishment more inviting to everyday diners and add to the overall dining atmosphere. Operators can also use customizable overhead messages to advertise new menu items or special offers without being intrusive into the guest experience.

Make the most of your music selection by switching up your programming based on your target customers, time of day, season, or holiday to create a personalized dining experience for your patrons. If you’re looking to find the right music, consider polling your employees or patrons to get insight on trending music and new technology to enhance the guest experience.

Take the time to tune into your customers’ music tastes and earn more every day.

5 Ways to Rebrand Your Foodservice Operation

RestaurantRebrand

Is your establishment falling behind the times? Giving your establishment and marketing practices a refresh can increase customer engagement and help save your brand from the brink. Use the key tips below to help rebrand your foodservice operation and create a brighter future.

  • Go Back to Basics – Returning to your establishment’s roots can help revitalize your vision. Focus on your establishment’s core values, like affordable prices, bold flavors, or a classic mascot.
  • Modernize Your Marketing – Looking to the past can help you refocus your energies, but your establishment must look for future success. Adapt your roots to appeal to a modern market and make your brand more relevant to the culture of today.
  • Know Your Ideal Diner – Hone in on your ideal audience and tailor your menu and marketing strategies to speak directly to them.
  • Consider a Remodel – Old or outdated restaurant fixtures can harm your ability to stay relevant in the industry. Give your establishment a facelift to promote a fresh, modern appeal to potential customers.
  • Keep Moving Forward – Realize that rebranding your operation takes patience and time to see results. Focusing on the future and moving forward helps you stay positive and in a clear state of mind to make the best business decisions.

Choosing Your Foodservice Establishment Name

ChooseName

Are you drawing a blank when brainstorming potential names for your new foodservice establishment? Choosing the right establishment name is important since the name should embody the feel of your brand and sound inviting for customers. Selecting a poor or overcomplicated name can negatively affect your profit margin before the doors even open. Before choosing a name for your foodservice establishment, use these simple techniques to make the process easier:

  • Location – The location and geographical area near your establishment’s site can provide potential names for your business. Consider naming your establishment after the surrounding cities, historical sites, beaches, lakes, or mountains in the area.
  • Concept – The concept and cuisine of your establishment is a great starting point when choosing a name. You can choose a foodservice establishment name that embodies your brand and its unique atmosphere.
  • Pronunciation – Avoid names which are difficult to spell or pronounce to make it easy for customers to find your establishment online.
  • Trademarks – Before deciding on a foodservice establishment name, research your list of potential names and make sure they are not trademarked to avoid legal trouble.