Tag Archives: foodservice

How Gen Z Will Change the Foodservice Industry


Making up approximately 26% of the population, Gen Z is impacting the foodservice industry with their busy schedules and desire to connect with the world. On average, Gen Z spends 6 to 8 hours per day online to stay in touch with friends, news, social media, and more through their devices. With the increasing reliability on mobile devices for information and social interactions, Gen Z is causing operators to face new challenges to keep their brands relevant in the future.

Use these helpful tips to adjust your marketing practices for Gen Z and stay ahead of the curve:

  • More Value – Gen Z is defined by the recessionary period they grew up in, making these young patrons more frugal when dining out. Offer low-cost menu options or weekly specials to accommodate their desire to save money.
  • On the Move – Gen Z is constantly on the go and looking for quick eats to match their busy schedules. Try offering smaller portions on your menu and more snacks for grazing between meals.
  • Experiment with Flavor – Known for the adventurous taste buds, Gen Z is not afraid to try outrageous flavor combinations or experimental healthy options. Test out your most inventive creations on this new generation.
  • Get Social – Update your social media pages with short, conversational messages to create a two-way exchange with Gen Z. Be sure to respond to comments and answer questions you receive on your posts to help build relationships with these young consumers.
  • Give Back – Gen Z is looking to make a difference in the world. Team up with local charities or non-profit organizations to promote your philanthropic efforts and create unique menus or campaigns to support the local community.

Starting a Food Truck


If you’re looking to jump into the foodservice industry, food trucks may be the answer. Since food trucks offer a lower cost alternative to a traditional restaurant space, these mobile eateries make it easier for newcomers to break into the industry and build a customer base. However, before starting a food truck, be sure to choose the right menu, location, and marketing tactics to gain attention.

Location. Location. Location.

One of the most important aspects of running a food truck is knowing when and where a crowd of hungry customers will be waiting. However, food truck vendors cannot set up shop just anywhere; local codes require special licenses, permits, and zoning restrictions which must be followed. Research the legal requirements for starting a food truck before hitting the streets.

Your Menu Matters

Food trucks have expanded from traditional sandwiches and burgers to a wide range of unique cuisine. Specialty food trucks now feature organic options, breakfast foods, and ethnic cuisines to satisfy the taste buds of their customers. Research the other food trucks in the area and the types of cuisine offered by the competition. Make sure your menu has a unique spin or appeals to a niche market to maximize your profits.

Market with Social Media

Get the word out about your new food truck using social media. Websites like Twitter, Facebook, and Instagram give you an effective medium to market your food by adding location, tantalizing food pictures, or showcasing daily deals without costing a dime. Build your brand’s personality and voice online and market to your audience on-the-go.

Choosing the Right Restaurant Music


Choosing the right music for your establishment can be tricky since the decision creates the atmosphere and feel of the entire restaurant space. Use the five tips below to tailor the music taste to fit your foodservice operation’s specific needs:

1)      Not Just Background Noise

Although the music selections will be played in the background, the playlist does more than fill the lull between voices and clanking coffee cups. The music you choose directly affects the emotions and feelings of the customer, even going so far as to cement the brand of your entire establishment. Selecting the right music will leave them in a more positive, uplifted state of mind and can simultaneously help you grow a base of repeat business.

2)     Management and Installation

Consider the size and scope of your restaurant. How many locations are open? Will the music installation process be expensive? Is the process quick or time-consuming? The costs of installation can add up quickly if you’re not careful and aware. Manage your expenses with the cost of installation to avoid breaking the bank.

3)     Selection and Controls

Tailor the music selection to fit the feel and theme of your restaurant. Consider the geographical areas and types of patrons that tend to traffic your restaurant before deciding on a music selection. Be aware of your audience’s likes and dislikes. For example, modern pop music may not play well in a Midwest-themed steakhouse. Instead of haphazardly throwing a playlist together, spend time to choose the music selection based on your customers’ preferences.

4)     Poll the Employees

Getting your employees’ opinions on the music selection can help create a better team environment. Not only can employees provide insight on trending music or new technology, they can also become involved in the process. Letting employees choose songs from a pre-approved playlist or suggesting artists for the selection can encourage engagement in the foodservice operation itself.

5)     Technological Advancement

Before deciding on an outlet to play your music, consider the potential technological advancement in the coming years. Choosing an intuitive music player can help narrow down audience preference or update music automatically. These features can help churn out a fresh, ever-changing playlist to follow new music trends and create a better listening experience for customers.