Making up approximately 26% of the population, Gen Z is impacting the foodservice industry with their busy schedules and desire to connect with the world. On average, Gen Z spends 6 to 8 hours per day online to stay in touch with friends, news, social media, and more through their devices. With the increasing reliability on mobile devices for information and social interactions, Gen Z is causing operators to face new challenges to keep their brands relevant in the future.
Use these helpful tips to adjust your marketing practices for Gen Z and stay ahead of the curve:
- More Value – Gen Z is defined by the recessionary period they grew up in, making these young patrons more frugal when dining out. Offer low-cost menu options or weekly specials to accommodate their desire to save money.
- On the Move – Gen Z is constantly on the go and looking for quick eats to match their busy schedules. Try offering smaller portions on your menu and more snacks for grazing between meals.
- Experiment with Flavor – Known for the adventurous taste buds, Gen Z is not afraid to try outrageous flavor combinations or experimental healthy options. Test out your most inventive creations on this new generation.
- Get Social – Update your social media pages with short, conversational messages to create a two-way exchange with Gen Z. Be sure to respond to comments and answer questions you receive on your posts to help build relationships with these young consumers.
- Give Back – Gen Z is looking to make a difference in the world. Team up with local charities or non-profit organizations to promote your philanthropic efforts and create unique menus or campaigns to support the local community.
Is your establishment falling behind the times? Giving your establishment and marketing practices a refresh can increase customer engagement and help save your brand from the brink. Use the key tips below to help rebrand your foodservice operation and create a brighter future.
- Go Back to Basics – Returning to your establishment’s roots can help revitalize your vision. Focus on your establishment’s core values, like affordable prices, bold flavors, or a classic mascot.
- Modernize Your Marketing – Looking to the past can help you refocus your energies, but your establishment must look for future success. Adapt your roots to appeal to a modern market and make your brand more relevant to the culture of today.
- Know Your Ideal Diner – Hone in on your ideal audience and tailor your menu and marketing strategies to speak directly to them.
- Consider a Remodel – Old or outdated restaurant fixtures can harm your ability to stay relevant in the industry. Give your establishment a facelift to promote a fresh, modern appeal to potential customers.
- Keep Moving Forward – Realize that rebranding your operation takes patience and time to see results. Focusing on the future and moving forward helps you stay positive and in a clear state of mind to make the best business decisions.
With more than half of American adults drinking coffee everyday, satisfying the needs of daily drinkers is a constant challenge for the coffee industry. Boring brews fall flat with consumers now accustomed to more complex coffee beverages. In an attempt to stay ahead of the coffee curve, the industry is enticing new and repeat java drinkers to fuel up with these new coffee trends:
- Showcase Baristas – The hard work behind your brew is no longer going unnoticed. Companies are counting on reliable, experienced baristas to make the difference in their customers’ morning cups of coffee. Within the past few years, coffee competitions have grown in scope, helping to glamorize the important role of a barista as well as test their skills.
- Gourmet Beans – Instead of opting for a low-quality blend of beans, many brewers are stepping up their coffee game in big ways. Using environmentally-friendly coffee cups, obtaining beans from ethical sources, and supporting local coffee shops all go into brewing the modern cup of coffee. Other businesses are even adding an extra shot of caffeine or using ice cubes made of coffee to give their brews a bigger punch.
- Origin & Flavors – While regional differences for coffee beans give each blend a unique taste, companies are now highlighting these subtle nuances right on their menu boards. Instead of brief descriptions, each cup of coffee is given character with a full explanation of its origin and various tasting notes. Some brewers are even encouraging drinkers to experience the coffee blend’s unmasked flavor by sipping without the sugar and creamer.
- Spiked Beverages – The popularity of spiked brews and coffee cocktails has been on a steady rise the past couple of years. With subtle nuances and sophisticated flavors, each different coffee bean and roast gives mixologists the opportunity to experiment with unique coffee concoctions. These adult coffee brews are now being added to specialty beverage menus to attract new customers.