Tag Archives: marketing

5 Ways to Rebrand Your Foodservice Operation


Is your establishment falling behind the times? Giving your establishment and marketing practices a refresh can increase customer engagement and help save your brand from the brink. Use the key tips below to help rebrand your foodservice operation and create a brighter future.

  • Go Back to Basics – Returning to your establishment’s roots can help revitalize your vision. Focus on your establishment’s core values, like affordable prices, bold flavors, or a classic mascot.
  • Modernize Your Marketing – Looking to the past can help you refocus your energies, but your establishment must look for future success. Adapt your roots to appeal to a modern market and make your brand more relevant to the culture of today.
  • Know Your Ideal Diner – Hone in on your ideal audience and tailor your menu and marketing strategies to speak directly to them.
  • Consider a Remodel – Old or outdated restaurant fixtures can harm your ability to stay relevant in the industry. Give your establishment a facelift to promote a fresh, modern appeal to potential customers.
  • Keep Moving Forward – Realize that rebranding your operation takes patience and time to see results. Focusing on the future and moving forward helps you stay positive and in a clear state of mind to make the best business decisions.

5 Tips to Prepare for the Holiday Season


Is your establishment ready for the crowds this holiday season? Satisfying guests during busier dining periods is difficult, but handling the extra action is critical to your success this holiday season. Use these helpful tips and tricks to ensure your establishment is ready for anything this holiday season.

1. Check Your Stock – Check your food inventory to ensure your establishment is stocked on food essentials and ingredients commonly used to prepare your menu items. Additionally, perform a routine check on other supplies and equipment, like ice machines, ovens, dinnerware sets, and glassware, to ensure your establishment is stocked with the best service supplies this holiday season.

 2. Hire Seasonal Staff – Bring in extra help for the holiday season. While hiring new or inexperienced staff members can help fill necessary roles quickly, consider hiring an experienced flex team member or former employees to decrease time and money spent on training.

 3. Update Your Menu – Refresh your menu with seasonal favorites and a few experimental food choices to entice your guests to dine out. Offering daily or weekly specials can entice guests to dine out at your establishment more frequently. Plus, adding new dishes priced at a premium, like wine, steak, or desserts, can help boost your profits during the season.

 4. Decorate Your Space – Decorate indoor and outdoor spaces with seasonal decorations to create a festive atmosphere. This increases the novelty of eating out during the holidays and will encourage guests to visit more frequently and spend more while dining at your establishment.

 5. Spread the Word –Use Twitter, Facebook, Instagram, and other social media outlets to market your seasonal specials online by adding location, tantalizing food pictures, or showcasing daily deals without costing a dime.

In-House Cooking Lessons


Cooking lessons are an engaging way to showcase the heart of your establishment. Offering in-house cooking lessons not only builds your brand and engages customers, but also helps earn you extra profits. No matter the size of your establishment, you can give customers an unforgettable cooking experience and make it easy for you to:

  • Showcase Your Chefs

Every day chefs are behind the scenes creating culinary masterpieces, but why not let their culinary skills shine? Allowing your best chefs to lead in-house cooking lessons brings their masterful skillset to the forefront. Having close interaction between the chefs and the guests they serve regularly adds a unique personal touch to the cooking lessons.

  • Engage with Customers

Hosting in-house cooking lessons engages your most loyal customers face to face. Teaching your guests valuable cooking skills or insider secrets makes them feel like part of the team. Consider offering exclusive discounts or coupons for your establishment as an extra incentive for those participating in the cooking classes.

  • Demo Dishes

In-house cooking lessons can be the perfect platform to demo new dishes for your menu. From seasonal favorites to adventurous appetizers, cooking lessons allow you to test out possible additions to your menu with immediate feedback from potential patrons. With this method, your customers can ask questions and offer menu suggestions before blowing your budget on the new dishes.