Tag Archives: New

Choosing Your Foodservice Establishment Name

ChooseName

Are you drawing a blank when brainstorming potential names for your new foodservice establishment? Choosing the right establishment name is important since the name should embody the feel of your brand and sound inviting for customers. Selecting a poor or overcomplicated name can negatively affect your profit margin before the doors even open. Before choosing a name for your foodservice establishment, use these simple techniques to make the process easier:

  • Location – The location and geographical area near your establishment’s site can provide potential names for your business. Consider naming your establishment after the surrounding cities, historical sites, beaches, lakes, or mountains in the area.
  • Concept – The concept and cuisine of your establishment is a great starting point when choosing a name. You can choose a foodservice establishment name that embodies your brand and its unique atmosphere.
  • Pronunciation – Avoid names which are difficult to spell or pronounce to make it easy for customers to find your establishment online.
  • Trademarks – Before deciding on a foodservice establishment name, research your list of potential names and make sure they are not trademarked to avoid legal trouble.

Attracting New Diners

AttractingDiners

Attracting new diners to your foodservice establishment can be a challenge for operators because of the high level of competition with local eateries. However, there are several easy marketing tactics you can use to promote your brand and stand out from the competition. Whether your establishment is a popular sit-down or a small café, these four tips can help your earn more customers and increase your profits.

1.       Focus on Food Photography

Utilizing social media to showcase your culinary creations can be a game changer for many establishments. Customers should be lured in by your food and posting aesthetically-pleasing food images can earn you more traffic. Consider hiring a professional photographer to pump up your picture portfolio online.

2.      Offer Free Wi-Fi

Offering free Wi-Fi at your foodservice establishment can not only boost your business, but also encourage diners to share pictures of their meals on social media and strengthen your brand.

3.      Schedule Events

Planning out live music, cooking classes, or trivia nights can entertain your guests and make dining at your establishment more fun. These special event nights get people interested in visiting your restaurant and increase your popularity and public reach.

4.      Offer Incentives

Capturing more attention for your brand with targeted incentives, like birthday coupons or loyalty points, can help you gain online followers, attract new diners, and gain repeat customers.

Offering Delivery Service

DeliveryService

Over the past few years, the demand for food delivery service has increased with customers’ want for easily accessible foods. With trending mobile apps and online delivery options at a variety of food locations, offering delivery service to customers can increase your profit margin significantly. However, before offering a food delivery service at your establishment, ask yourself these four questions to make sure you are prepared.

1.       Why should I consider adding a delivery service?

Delivery has been a growing trend since millennials have become a dominating force in the world. Millennials are dining out more often than previous generations and want their food options to be quick, convenient, and readily available.

 2.      How can I get food to my customers?

When offering delivery service, there are several different methods you can use to get your food products to your customers. Using routes with daily delivery or the traditional back-and-forth delivery method gives customers their meals based on demand and when ordered directly. These delivery methods are best for lower volume applications. However, you can utilize pick-up locations for delivering large quantities of food to a specific location, like a gym or school.

 3.      What software do I need to start a delivery service?

Consider adding a delivery option to your POS systems and mobile ordering. These systems can track and record delivery orders. Utilize online map technology to plan out the best routes for your drivers to conserve gasoline and cut delivery time.

 4.      Who should I hire onto my team for delivery?

When deciding whether to hire independent drivers or hourly employees, consult your local labor laws before making a decision. However, much of the decision relies on the amount of dependability and supervision you want over the drivers. Hiring hourly employees gives them the opportunity to be fully trained, wear the company uniform, and also entitles them to employee benefits. In contrast, hiring independent drivers creates more inconsistency in the labor force, but allows them to be paid by delivery drop instead of per hour.