Tag Archives: profit

5 Ways to Rebrand Your Foodservice Operation

RestaurantRebrand

Is your establishment falling behind the times? Giving your establishment and marketing practices a refresh can increase customer engagement and help save your brand from the brink. Use the key tips below to help rebrand your foodservice operation and create a brighter future.

  • Go Back to Basics – Returning to your establishment’s roots can help revitalize your vision. Focus on your establishment’s core values, like affordable prices, bold flavors, or a classic mascot.
  • Modernize Your Marketing – Looking to the past can help you refocus your energies, but your establishment must look for future success. Adapt your roots to appeal to a modern market and make your brand more relevant to the culture of today.
  • Know Your Ideal Diner – Hone in on your ideal audience and tailor your menu and marketing strategies to speak directly to them.
  • Consider a Remodel – Old or outdated restaurant fixtures can harm your ability to stay relevant in the industry. Give your establishment a facelift to promote a fresh, modern appeal to potential customers.
  • Keep Moving Forward – Realize that rebranding your operation takes patience and time to see results. Focusing on the future and moving forward helps you stay positive and in a clear state of mind to make the best business decisions.

Recipe: Orange-Chocolate Chip Muffins

Muffins

Muffins are a beloved breakfast staple across the country. But did you know these tasty treats have the power to grow a bigger bottom line for your business?

In the past few years, guests have been willing to spend more to experience upscale menu items, featuring premium ingredients. Since muffins are made with simple core base ingredients, these classic treats are prime targets for menu experimentation. Bakers can easily add in premium ingredients, like dark chocolate, lavender, currants, nut butter, and more.

Whether served for breakfast or dessert, muffins allow your establishment to bake up a bigger personality. Try featuring this easy orange-chocolate chip muffin recipe on your menu today.

Ingredients

  • 2 cups all-purpose flour
  • 1 tbsp baking powder
  • 1/2 tsp salt
  • 1/2 cup miniature semisweet chocolate pieces
  • 2 eggs
  • 1/2 cup sugar
  • 1/2 cup milk
  • 1 tbsp finely shredded orange peel
  • 1/2 cup orange juice
  • 1/4 cup vegetable oil

Directions

Preheat oven to 400 degrees F. Line twelve 2 ½-inch muffin cups with paper bake cups; set aside. In a large bowl stir together flour, baking powder, and salt. Stir in chocolate pieces. Make a well in the center of flour mixture then set aside. In a medium bowl combine eggs, sugar, milk, orange peel, orange juice, and oil. Add egg mixture all at once to flour mixture. Stir just until moistened and batter appears lumpy. Spoon ¼ cup of the batter into each prepared muffin cup. Bake for 18 to 20 minutes or until a wooden toothpick inserted in center comes out clean. Cool in muffin cups on a wire rack for 5 minutes. Remove from muffin cups; serve warm.

February Food Holidays

FebFood

Make the most of your seasonal menu with these fun February food holidays. Valentine’s Day, the second busiest day of the year for foodservice establishments, is celebrated in the middle of the month. Every year, nearly one quarter of Valentine’s Day customers choose their restaurant based on its romantic atmosphere and holiday menu selections. Therefore, refreshing your menu is not only festive, but can also make a big difference in your bottom line. Start building excitement for your seasonal menu by featuring these fun food holidays:

February 1
National Cake Pops Day

February 2
National Tater Tot Day

February 3
National Carrot Cake Day

February 4
National Homemade Soup Day

February 5
National Frozen Yogurt Day

February 6
National Chopsticks Day

February 7
National Fettuccine Alfredo Day

February 8
National Potato Lover’s Day

February 9
Pizza Pie Day

February 10
National Cream Cheese Brownie Day

February 11
National Peppermint Patty Day

February 12
National PB&J Day

February 13
National Tortellini Day | National “Italian Food” Day

February 14
National Cream-Filled Chocolates Day

February 15
National Chewing Gum Day

February 16
National Almond Day

February 17
National Cafe’ Au Lait Day

February 18
National Drink Wine Day

February 19
National Chocolate Mint Day

February 20
National Muffin Day

February 21
National Sticky Bun Day| National Biscuits and Gravy Day

February 22
National Margarita Day

February 23
National Banana Bread Day

February 24
National Tortilla Chip Day

February 25
National Chocolate-Covered Peanuts Day | National Clam Chowder Day

February 26
National Pistachio Day

February 27
National Chili Day | National Strawberry Day

February 28
National Chocolate Soufflé Day