Tag Archives: Research

How to Hire Reliable Employees

Hiring

Finding a reliable employee in the sea of potential workers can be overwhelming, especially with the high turnover rate in the foodservice industry. However, as an employer, there are simple adjustments you can make to your hiring strategy that can astronomically improve the chances of finding the right employee for your business.

1)      Positive Job Posting

When writing the job description online, focus on the positive aspects about working for your foodservice operation. This method of job posting gets potential candidates excited about the position even before they apply for the job. Ask employees the positives about working for the company and include their feedback in your job post. Consider scouting out the competition to find out what their job positions offer for potential employees and if you can improve your offer.

2)     Filter the Resumes

When scouting out potential chefs for your foodservice operation, choose candidates with a stable work history. Make sure they have held down past or current jobs for a year or more to gauge their company loyalty and reliability. Check their references and qualifications for authenticity and reliability. Pay special attention to any special training, education courses, or prior experience that would benefit your business. As for references, pay attention to the relationship the potential employee has with them – friends or same-level coworkers do not provide an accurate representation of the candidate like a superior would report.

3)     Hold On to Other Potentials

To ensure success in the present and future, hold onto the resumes of other potential candidates. Considering sending a follow-up message to stay in contact with candidates that you could hire in the future. By holding onto pre-screened resumes, you already have a good quality list to start with the next time you need to hire staff.

How to Stay Ahead of Your Competition

Staying ahead of your competition is very important in the restaurant industry. Customers who have a bad first experience at your restaurant are more likely to try out your competitors rather than give you a second chance. Ensure that your restaurant is always performing ahead of your competition and to the best of its ability with these quick tips:

Research
Do you know if your competitors have good reviews? Or what time they open and close? How about their marketing strategies? These are the kinds of questions you should be asking in order to get ahead of your competition. Spend time looking at online reviews (Yelp, Google Reviews, Zagat, FourSquare) in order to see what is and is not working for your competitors. Make sure you are also monitoring your reviews in order to identify and make corrections to your weak areas. Respond to your customers and show them that you care. If someone has a bad experience, fix it! Offer them a coupon and entice them to give you a second chance.

Experience
This may sound crazy, but head out to your competitors restaurant and order something from their menu. Take notes while you are there and see how customers react. You can even ask customers on their way out what they think of the restaurant and what they would like to see changed.

Since your employees clearly know when you are dining at your restaurant, ask your friends or family members to dine at your restaurant and give honest feedback. It may be helpful to give them a survey and ask them to rate specific areas of your restaurant. Offer them free dinner for great feedback, and you’ll have plenty of friends willing to help.

Promotions
Many restaurants offer happy hour or special daily deals. Research the deals your competitors offer and go above and beyond those. Survey your customers and ask them what kind of deals they would like to see. Use this as an opportunity to get to know your customers and make them feel like their opinions matter. Listen to what other people have to say, and make changes as needed.

If you have any other tips on how to stay ahead of your competition, or stories you would like to share about your restaurant, feel free to post on our Facebook, or tweet us on twitter!