With the rise of mobile ordering to help customers “skip the line,” foodservice establishments have more of their profits at stake than just a few years ago. Since 2015, the mobile ordering industry has grown exponentially from its starting point at $4 billion and has continued to rise. By 2020, this mobile ordering technology is predicted to top $38 billion and account for 10.7% of total quick-serve establishment sales.
With revenue trending towards mobile ordering, it is imperative that businesses optimize their online ordering platforms to provide guests with the best service. Before launching your establishment’s mobile ordering platform, consider these four points to provide the best online ordering experience:
Ensure Product Quality – Just because customers are ordering ahead, doesn’t mean they want their latte to be lukewarm at the first sip. Ensure that food stays at its proper temperature until the designated pickup time to meet your customers’ food quality expectations.
Prepare on Time – Be sure your online orders are prepared on time. Customers who ordered ahead to skip the line can quickly become disillusioned with your operation if they find themselves watching the clock when waiting for their orders.
Designate a Pickup Area – Create a designated pickup area for mobile orders. Making a clear point of pickup streamlines the online order process. Plus, this cuts down on customer complaints from those ordering in the traditional line who might see a guest come in, skip the line, and grab their mobile order at the front.
Order, Pay, Repeat – Be sure your mobile app streamlines the order process and makes it easy to order again and again. A smart restaurant app should have the ability to track past orders and save your customers’ frequently-ordered items.
In the age of online ordering, your establishment must stay ahead of the curve to satisfy your customers’ needs for fresh food fast.
With more than half of American adults drinking coffee everyday, satisfying the needs of daily drinkers is a constant challenge for the coffee industry. Boring brews fall flat with consumers now accustomed to more complex coffee beverages. In an attempt to stay ahead of the coffee curve, the industry is enticing new and repeat java drinkers to fuel up with these new coffee trends:
Showcase Baristas – The hard work behind your brew is no longer going unnoticed. Companies are counting on reliable, experienced baristas to make the difference in their customers’ morning cups of coffee. Within the past few years, coffee competitions have grown in scope, helping to glamorize the important role of a barista as well as test their skills.
Gourmet Beans – Instead of opting for a low-quality blend of beans, many brewers are stepping up their coffee game in big ways. Using environmentally-friendly coffee cups, obtaining beans from ethical sources, and supporting local coffee shops all go into brewing the modern cup of coffee. Other businesses are even adding an extra shot of caffeine or using ice cubes made of coffee to give their brews a bigger punch.
Origin & Flavors – While regional differences for coffee beans give each blend a unique taste, companies are now highlighting these subtle nuances right on their menu boards. Instead of brief descriptions, each cup of coffee is given character with a full explanation of its origin and various tasting notes. Some brewers are even encouraging drinkers to experience the coffee blend’s unmasked flavor by sipping without the sugar and creamer.
Spiked Beverages – The popularity of spiked brews and coffee cocktails has been on a steady rise the past couple of years. With subtle nuances and sophisticated flavors, each different coffee bean and roast gives mixologists the opportunity to experiment with unique coffee concoctions. These adult coffee brews are now being added to specialty beverage menus to attract new customers.
With the latest payment technologies stressing ingenuity and convenience, many establishments are considering upping their digital payment methods and eliminating the option to pay with cash altogether. While goal of cashless operations is to stay relevant, these establishments may be missing important opportunities to connect with their customers, such as:
Encouraging Tips – Paying in cash gives guests the chance to recognize outstanding employees with extra tips for their good service.
Human Interaction – The small act of paying in cash opens an opportunity for extra interaction between staff members and customers. This gives your employees a chance to showcase their excellent customer service skills and earn loyal patrons.
Including Everyone – Generally, millennials are pretty savvy with technology. However, if customers are older or adverse towards going digital, going cashless can turn off potential patrons to your establishment.
Financial Flexibility – Sometimes technology fails and systems crash without warning. Accepting physical dollar bills provides a backup in times of technological failure.