If you’re looking to jump into the foodservice industry, food trucks may be the answer. Since food trucks offer a lower cost alternative to a traditional restaurant space, these mobile eateries make it easier for newcomers to break into the industry and build a customer base. However, before starting a food truck, be sure to choose the right menu, location, and marketing tactics to gain attention.
Location. Location. Location.
One of the most important aspects of running a food truck is knowing when and where a crowd of hungry customers will be waiting. However, food truck vendors cannot set up shop just anywhere; local codes require special licenses, permits, and zoning restrictions which must be followed. Research the legal requirements for starting a food truck before hitting the streets.
Your Menu Matters
Food trucks have expanded from traditional sandwiches and burgers to a wide range of unique cuisine. Specialty food trucks now feature organic options, breakfast foods, and ethnic cuisines to satisfy the taste buds of their customers. Research the other food trucks in the area and the types of cuisine offered by the competition. Make sure your menu has a unique spin or appeals to a niche market to maximize your profits.
Market with Social Media
Get the word out about your new food truck using social media. Websites like Twitter, Facebook, and Instagram give you an effective medium to market your food by adding location, tantalizing food pictures, or showcasing daily deals without costing a dime. Build your brand’s personality and voice online and market to your audience on-the-go.