Is your establishment falling behind the times? Giving your establishment and marketing practices a refresh can increase customer engagement and help save your brand from the brink. Use the key tips below to help rebrand your foodservice operation and create a brighter future.
- Go Back to Basics – Returning to your establishment’s roots can help revitalize your vision. Focus on your establishment’s core values, like affordable prices, bold flavors, or a classic mascot.
- Modernize Your Marketing – Looking to the past can help you refocus your energies, but your establishment must look for future success. Adapt your roots to appeal to a modern market and make your brand more relevant to the culture of today.
- Know Your Ideal Diner – Hone in on your ideal audience and tailor your menu and marketing strategies to speak directly to them.
- Consider a Remodel – Old or outdated restaurant fixtures can harm your ability to stay relevant in the industry. Give your establishment a facelift to promote a fresh, modern appeal to potential customers.
- Keep Moving Forward – Realize that rebranding your operation takes patience and time to see results. Focusing on the future and moving forward helps you stay positive and in a clear state of mind to make the best business decisions.
Glassware is one of the most fragile supplies in a foodservice establishment. Through everyday use and common mishandling practices, large amounts of glassware end up broken and can cause a significant safety hazard at your establishment. Plus, constant replacement costs can start eating at your bottom line. However, with the proper safe handling practices for glassware, you can keep your budget and your business on track.
Maintain the life of your glassware investment by reducing the two main causes of breakage; thermal shock and mechanical shock. Thermal shock occurs when the glassware experiences a sudden, drastic change in temperature, like putting a cold glass that has held ice immediately in the warm dishwasher. Mechanical shock occurs when the fragile glassware comes in contact with another object and then creates micro-abrasions on the surface, weakening the glass. Mechanical shock can occur through everyday mishandling, like rough handling when clearing tables or in the washroom.
Plus, use these extra tips to protect your investment and conserve your supply of glassware:
- Stock adequate supplies of glassware at the ready
- Check your dishwater temperature twice daily for overheating
- Color code glass racks to accomodate different types of glassware
- Remove aged or chipped glassware from service
- Place glass handling guides near the busboy station
The management team is the backbone to any successful foodservice establishment. Effective communication between all members of management is key to smooth sailing in your everyday business operations. Planning regular meetings for the management team can help facilitate better communication and keep everyone on the same page.
However, without proper planning, your meeting may only spread confusion instead of clarity. The agenda may become consumed with unimportant topics or transform into a social hour between colleagues. Plus, ineffective meetings quickly consume your labor costs and pull staff from important tasks needed to run the operation.
Instead of muddling through your next meeting, use these four tips to plan effective meetings with your entire management team:
1. Proper Planning
Plan your meetings ahead of time and make attendance mandatory. Generally, these meeting times should last for 60-90 minutes to allow for proper discussion without burning out. Schedule a loose timeline for the meeting to help keep you on track.
2. Stay on Track
Create an agenda of topics to discuss in advance and stay on track during the meeting. If other topics organically come up, decide if the issues should be tackled immediately or if scheduling a future meeting would allow for better discussion.
3. Facilitate Communication
Make sure the general manager runs the meeting to set clear expectations at the beginning. However, plan time to allow all members of management to speak up and voice their opinions during the meeting.
4. Assign Actions
Before leaving the meeting, create specific goals for the establishment for the next meeting. Make sure everyone knows their specific responsibilities to help reach your next goal and keep your operation running smoothly.