Category Archives: Catering

Catering Trends

CateringTrends

In order to remain relevant in the catering industry, staying up to date on the latest trends is essential. Consider incorporating these growing catering trends into your daily routine to keep your serving strategies successful.

1.       Special Diets

Catering to special diets, such as gluten-free, carb-free, or vegan, can help keep your customers satisfied. Consider adding special diet options on the menu which can be special-requested or ordered in advance before the event.

 2.      Interactive Stations

Instead of just leaving customers to mill over the buffet in awe, caterers are now making their serving stations more interactive. This effort includes providing historical background on the dishes, offering a diverse selection of toppings, and including more action-oriented stops, like live carving stations.

 3.      Food & Drink Pairings

The trend towards smaller, more indulgent meals is on the rise. Instead of offering large selections and huge platters, caterers are trending towards smaller options, like carefully selected food and drink pairings. This growing catering trend includes serving delicate hors d’oeuvres with clever wine pairings to enhance the subtle nuances in the flavors.

 4.      Serve Local

The demand for locally-sourced produce, poultry, and other foods doesn’t end in the brick and mortar store locations; these local products are now being included on catering menus. Adding local foods can help enhance your menu and allow you to command a higher price point for your catering services.

Incorporate these tricks into your catering services to remain versatile in the industry and provide the best guest experience to your customers.

Build a Better Buffet Display

BuffetTable

With mounting pressure to provide exceptional food displays, building a buffet from scratch can be a difficult task when catering events or entertaining large groups. However, with the growing usage of Pinterest design ideas and accessibility to innovative serving solutions, sometimes a basic buffet setup can fall flat with your audience. Spicing up your buffet style for weddings, company events, and catering displays can pay off in your profit margin. Follow these guidelines to create an eye-catching buffet display:

1. Find your theme and stick to it. Choosing a specific theme and keeping continuity are critical factors in your buffet display. Identify the color scheme, menu offerings, overall theme, and space limitations of the area. Once chosen, stick to your plan and theme to avoid overwhelming your guests with visuals.

2. Get pertinent equipment and main display pieces. Figure out how your food needs to be displayed. Some hot menu offerings need to stay warm throughout the event. Using a countertop warmer or buffet warmers can keep your food at ideal temperature until or during dinner time. Other display pieces, like risers and trays, can add depth and style to your tabletop.

3. Catch the eye of your guests. The key to pulling off a successful and creative buffet display is all in the style. Set risers, trays, and bowls at varying heights to creative visual interest. Plate your appetizers and dishes in a pleasant and organized manner to make the food look as good as it tastes.

4. Choose unique utensils and serving plates. The dishes and utensils used by your guests are just as important as the display itself. Consider investing in spectacular flatware and tableware, like bamboo picks, tongs, and trendy flatware.

Incorporate these tips into your next buffet display to get more attention for your foodservice operation.

Create a Catering Business

CateringTable

Creating a stand-alone catering business or one in conjunction with your existing restaurant may seem like a daunting task. However, by taking the process step-by-step, the transition is easier than you think and can help generate more profits for your business. Catering can help grow additional revenue for your restaurant because it allows you to serve a larger audience outside of the traditional brick and mortar store location.

  • To begin the process, research catering companies in the area and how their menus compare to the food selections you would be offering. Start brainstorming the type of food you want to include on a catering menu, possibly one meeting the requirements of a niche food market.
  • Think of menu options that would appeal to an outside group of people and selections that can be prepared on-the-go or easily transferred from different locations. By narrowing down your catering menu, you can decide what type of customer market your catering business would target.
  • Plan to cater smaller events, like bridal showers or small parties, first before tackling ones on a larger scale. Equipment, such as portable ranges and countertop fryers, make catering possible and are essential to keep food quality and safety standards up to par.
  • Often catering businesses are also expected to provide chinaware, utensils, beverage dispensers, and other essential event supplies, not just food. Make it clear to your customers if you plan on providing a food-only service versus a catering company offering more materials for the events.
  • After researching and creating the basic outlines for your catering business, you must obtain the proper licenses from the state to officially begin taking on projects.
  • Get the word out about your blossoming catering business to start a buzz in the local area. Consider making business cards, flyers, or posting on social media to start generating a client base for your catering business. You could even offer local businesses free food samples as a way to generate interest in your newly-formed catering business.

By breaking down the process into several steps, you can start a lucrative catering business with minimal stress on you and your restaurant.