Category Archives: Industry

Music Makes a Difference

MusicDifference

The music playing in a foodservice establishment is more than just background noise. Playing the right type of music can positively affect your diners’ buying habits and boost your bottom line. Modern diners are looking for a complete experience when dining out and the right music sets the foundation for an enjoyable dining experience. Plus, music helps guests feel more comfortable at your establishment and encourages them to stay longer (and spend more).

A music-free foodservice establishment is filled with the sounds of clanking plates, loud conversations, and noise from the kitchen. However, soft background noise and carefully chosen playlists make your establishment more inviting to everyday diners and add to the overall dining atmosphere. Operators can also use customizable overhead messages to advertise new menu items or special offers without being intrusive into the guest experience.

Make the most of your music selection by switching up your programming based on your target customers, time of day, season, or holiday to create a personalized dining experience for your patrons. If you’re looking to find the right music, consider polling your employees or patrons to get insight on trending music and new technology to enhance the guest experience.

Take the time to tune into your customers’ music tastes and earn more every day.

How Gen Z Will Change the Foodservice Industry

GenZ

Making up approximately 26% of the population, Gen Z is impacting the foodservice industry with their busy schedules and desire to connect with the world. On average, Gen Z spends 6 to 8 hours per day online to stay in touch with friends, news, social media, and more through their devices. With the increasing reliability on mobile devices for information and social interactions, Gen Z is causing operators to face new challenges to keep their brands relevant in the future.

Use these helpful tips to adjust your marketing practices for Gen Z and stay ahead of the curve:

  • More Value – Gen Z is defined by the recessionary period they grew up in, making these young patrons more frugal when dining out. Offer low-cost menu options or weekly specials to accommodate their desire to save money.
  • On the Move – Gen Z is constantly on the go and looking for quick eats to match their busy schedules. Try offering smaller portions on your menu and more snacks for grazing between meals.
  • Experiment with Flavor – Known for the adventurous taste buds, Gen Z is not afraid to try outrageous flavor combinations or experimental healthy options. Test out your most inventive creations on this new generation.
  • Get Social – Update your social media pages with short, conversational messages to create a two-way exchange with Gen Z. Be sure to respond to comments and answer questions you receive on your posts to help build relationships with these young consumers.
  • Give Back – Gen Z is looking to make a difference in the world. Team up with local charities or non-profit organizations to promote your philanthropic efforts and create unique menus or campaigns to support the local community.

4 Tips to Hire Better Employees

HireBetter

Are you having trouble attracting reliable employees to your business? Turnover in the foodservice industry is constant, leaving you without a dependable and qualified team. However, you can take action now to stop the turnover cycle and build a team of reliable staff members.

Find (and keep) better employees for your business with these four tips:

1.       Write Better Job Descriptions – Following the same boring job description format only tells potential employees that your business is bland. Instead of following the stuffy format, pump up your posting with an inviting tone to make your brand stand out to potential applicants.

 2.      Use Photos & Video – Loading fun videos and photos on your website can be a powerful recruitment tool for your establishment. Potential employees will appreciate the behind-the-scenes look of your business and you can showcase your team enjoying their roles.

 3.      Get Positive Online Reviews – Before applying to a position, potential employees often search for the “inside” opinion on your establishment. If your online reviews are overly negative, it can hurt your chances of finding the right employee.

 4.      Have a Good Reputation – If you’re known as a great employer, current and former employees can help recommend your establishment by word of mouth. Plus, this will help build your brand to draw in the best outside prospects as well.