Category Archives: Industry

4 Tips to Hire Better Employees

HireBetter

Are you having trouble attracting reliable employees to your business? Turnover in the foodservice industry is constant, leaving you without a dependable and qualified team. However, you can take action now to stop the turnover cycle and build a team of reliable staff members.

Find (and keep) better employees for your business with these four tips:

1.       Write Better Job Descriptions – Following the same boring job description format only tells potential employees that your business is bland. Instead of following the stuffy format, pump up your posting with an inviting tone to make your brand stand out to potential applicants.

 2.      Use Photos & Video – Loading fun videos and photos on your website can be a powerful recruitment tool for your establishment. Potential employees will appreciate the behind-the-scenes look of your business and you can showcase your team enjoying their roles.

 3.      Get Positive Online Reviews – Before applying to a position, potential employees often search for the “inside” opinion on your establishment. If your online reviews are overly negative, it can hurt your chances of finding the right employee.

 4.      Have a Good Reputation – If you’re known as a great employer, current and former employees can help recommend your establishment by word of mouth. Plus, this will help build your brand to draw in the best outside prospects as well.

Food for Thought: Cashless Operations

Cashless

With the latest payment technologies stressing ingenuity and convenience, many establishments are considering upping their digital payment methods and eliminating the option to pay with cash altogether. While goal of cashless operations is to stay relevant, these establishments may be missing important opportunities to connect with their customers, such as:

  • Encouraging Tips – Paying in cash gives guests the chance to recognize outstanding employees with extra tips for their good service.
  • Human Interaction – The small act of paying in cash opens an opportunity for extra interaction between staff members and customers. This gives your employees a chance to showcase their excellent customer service skills and earn loyal patrons.
  • Including Everyone – Generally, millennials are pretty savvy with technology. However, if customers are older or adverse towards going digital, going cashless can turn off potential patrons to your establishment.
  • Financial Flexibility – Sometimes technology fails and systems crash without warning. Accepting physical dollar bills provides a backup in times of technological failure.

Starting a Food Truck

FoodTruck

If you’re looking to jump into the foodservice industry, food trucks may be the answer. Since food trucks offer a lower cost alternative to a traditional restaurant space, these mobile eateries make it easier for newcomers to break into the industry and build a customer base. However, before starting a food truck, be sure to choose the right menu, location, and marketing tactics to gain attention.

Location. Location. Location.

One of the most important aspects of running a food truck is knowing when and where a crowd of hungry customers will be waiting. However, food truck vendors cannot set up shop just anywhere; local codes require special licenses, permits, and zoning restrictions which must be followed. Research the legal requirements for starting a food truck before hitting the streets.

Your Menu Matters

Food trucks have expanded from traditional sandwiches and burgers to a wide range of unique cuisine. Specialty food trucks now feature organic options, breakfast foods, and ethnic cuisines to satisfy the taste buds of their customers. Research the other food trucks in the area and the types of cuisine offered by the competition. Make sure your menu has a unique spin or appeals to a niche market to maximize your profits.

Market with Social Media

Get the word out about your new food truck using social media. Websites like Twitter, Facebook, and Instagram give you an effective medium to market your food by adding location, tantalizing food pictures, or showcasing daily deals without costing a dime. Build your brand’s personality and voice online and market to your audience on-the-go.