Looking to create a buzz about your establishment’s grand opening? Use these simple tactics to help your establishment bring in a crowd and stand out from the competition.
Partner with a Charity
Start building relationships with the community by partnering with a charitable organization for your grand opening. Encouraging customers to donate to a good cause creates positive brand recognition which will have a lasting positive effect on your business now and in the future.
Show Vendor Appreciation
Throw a private party for your vendors and their families to celebrate your establishment and show off their hard work in person. Celebrating your vendors helps build a core support system which can assist you with any future business challenges.
Offer Extra Incentives
From coupons to complimentary dishes, giving your customers extra perks for showing up at the grand opening increases your profits, attracts more guests, and encourages future visits. Advertise and promote the extra incentives on social media several weeks in advance to build excitement.
Influencers are known for having a massive social media following, often boasting thousands or online followers. Consider inviting influencers to your grand opening events or send them freebies to promote your brand. Because of influencers’ large community reach, one simple Facebook post or Tweet about your grand opening can entice hundreds of new customers to attend your big event.
How Gen Z Will Change the Foodservice Industry
Making up approximately 26% of the population, Gen Z is impacting the foodservice industry with their busy schedules and desire to connect with the world. On average, Gen Z spends 6 to 8 hours ...
Recipe: Orange-Chocolate Chip Muffins
Muffins are a beloved breakfast staple across the country. But did you know these tasty treats have the power to grow a bigger bottom line for your business?
In the past few years, guests have ...
Choosing the Right Location
With the fluctuating market and ever-changing location availability, finding your dream location can start to seem more like a nightmare of stress and confusion. However, choosing the right ...
Reduce Food Waste
Are you letting food products go to waste? Each time you toss old produce or dry products past their expiration date, your foodservice establishment is losing valuable money. Instead of throwing ...
Unfortunately, more than 3,000 people die each year as a result of choking. If a choking emergency occurred at your foodservice establishment, would you be prepared? Know the basic steps to help a choking victim and prevent choking emergencies.
Understand the Causes
Everydayactivities can create a choking emergency at your foodservice establishment, including:
Swallowing large pieces of food
Drinking alcohol before meals
Eating while talking or laughing
Consuming food too quickly
Walking or running with food in mouth
Look for Clues
Stay observant and look for signs that patrons may be choking, including:
Coughing or gagging
Sudden inability to speak
Turning blue in the face
Know How to Respond
Choking is a serious, life-threatening emergency and needs to be treated immediately.
As soon as you believe a person is choking, call 911 immediately for help.
Do not attempt to drive the victim to the hospital yourself.
Keep your staff updated on the latest safety response methods, like the Heimlich maneuver, and other safety protocol to successfully help a choking victim.
Keep diagrams and instructions on how to help a choking victim at the ready for staff members.
For more information, contact your local emergency response personnel.
Food Safety Tips for the Holidays
With the joy and wonder of the holiday season comes increased volume at your establishment. With the extra traffic, it’s easy for your staff members to cut corners in an attempt to save time. ...
Benefits of a Specialty Brewer
You might think a coffee brewer is just a convenient addition to the office breakroom, but adding a specialty espresso brewer to your foodservice establishment gives you far more capabilities ...
Stay Versatile with a Griddle
Adding a griddle to your kitchen arsenal can help your foodservice establishment expand menu options and remain versatile in the industry. However, adding a separate, standalone griddle can eat ...
The Importance of Handwashing
Preventing the spread of harmful bacteria is of utmost importance in the foodservice industry. Nearly all food contamination issues are caused by improper handwashing. An outbreak of disease at ...
The Power of Pizza
There has recently been some debate over the possibility of a restaurant industry recession. While critics disagree on this topic and some believe it is too early to predict this behavior, one ...
If you’re looking to jump into the foodservice industry, food trucks may be the answer. Since food trucks offer a lower cost alternative to a traditional restaurant space, these mobile eateries make it easier for newcomers to break into the industry and build a customer base. However, before starting a food truck, be sure to choose the right menu, location, and marketing tactics to gain attention.
Location. Location. Location.
One of the most important aspects of running a food truck is knowing when and where a crowd of hungry customers will be waiting. However, food truck vendors cannot set up shop just anywhere; local codes require special licenses, permits, and zoning restrictions which must be followed. Research the legal requirements for starting a food truck before hitting the streets.
Your Menu Matters
Food trucks have expanded from traditional sandwiches and burgers to a wide range of unique cuisine. Specialty food trucks now feature organic options, breakfast foods, and ethnic cuisines to satisfy the taste buds of their customers. Research the other food trucks in the area and the types of cuisine offered by the competition. Make sure your menu has a unique spin or appeals to a niche market to maximize your profits.
Market with Social Media
Get the word out about your new food truck using social media. Websites like Twitter, Facebook, and Instagram give you an effective medium to market your food by adding location, tantalizing food pictures, or showcasing daily deals without costing a dime. Build your brand’s personality and voice online and market to your audience on-the-go.
Music Makes a Difference
The music playing in a foodservice establishment is more than just background noise. Playing the right type of music can positively affect your diners’ buying habits and boost your bottom line. ...
4 Tips to Hire Better Employees
Are you having trouble attracting reliable employees to your business? Turnover in the foodservice industry is constant, leaving you without a dependable and qualified team. However, you can take ...
Food for Thought: Cashless Operations
With the latest payment technologies stressing ingenuity and convenience, many establishments are considering upping their digital payment methods and eliminating the option to pay with cash ...
Foodservice Industry Language
The foodservice industry has its own unique language and slang used by staff members. Even with so many tricky phrases to learn, clear communication is crucial for serving the best food quality ...
Offering Delivery Service
Over the past few years, the demand for food delivery service has increased with customers’ want for easily accessible foods. With trending mobile apps and online delivery options at a variety ...