Category Archives: Restaurant Industry

Get a Crowd for Your Grand Opening


Looking to create a buzz about your establishment’s grand opening? Use these simple tactics to help your establishment bring in a crowd and stand out from the competition.

  • Partner with a Charity

Start building relationships with the community by partnering with a charitable organization for your grand opening. Encouraging customers to donate to a good cause creates positive brand recognition which will have a lasting positive effect on your business now and in the future.

  • Show Vendor Appreciation

Throw a private party for your vendors and their families to celebrate your establishment and show off their hard work in person. Celebrating your vendors helps build a core support system which can assist you with any future business challenges.

  • Offer Extra Incentives

From coupons to complimentary dishes, giving your customers extra perks for showing up at the grand opening increases your profits, attracts more guests, and encourages future visits. Advertise and promote the extra incentives on social media several weeks in advance to build excitement.

  • Invite Influencers

Influencers are known for having a massive social media following, often boasting thousands or online followers. Consider inviting influencers to your grand opening events or send them freebies to promote your brand. Because of influencers’ large community reach, one simple Facebook post or Tweet about your grand opening can entice hundreds of new customers to attend your big event.

Dealing with a Choking Emergency


Unfortunately, more than 3,000 people die each year as a result of choking. If a choking emergency occurred at your foodservice establishment, would you be prepared? Know the basic steps to help a choking victim and prevent choking emergencies.

Understand the Causes

Everyday activities can create a choking emergency at your foodservice establishment, including:

  • Swallowing large pieces of food
  • Drinking alcohol before meals
  • Wearing dentures
  • Eating while talking or laughing
  • Consuming food too quickly
  • Walking or running with food in mouth

Look for Clues

Stay observant and look for signs that patrons may be choking, including:

  • Coughing or gagging
  • Hand signals
  • Panic
  • Sudden inability to speak
  • Wheezing
  • Turning blue in the face
  • Passing out

Know How to Respond

Choking is a serious, life-threatening emergency and needs to be treated immediately.

  • As soon as you believe a person is choking, call 911 immediately for help.
  • Do not attempt to drive the victim to the hospital yourself.
  • Keep your staff updated on the latest safety response methods, like the Heimlich maneuver, and other safety protocol to successfully help a choking victim.
  • Keep diagrams and instructions on how to help a choking victim at the ready for staff members.

For more information, contact your local emergency response personnel.

Starting a Food Truck


If you’re looking to jump into the foodservice industry, food trucks may be the answer. Since food trucks offer a lower cost alternative to a traditional restaurant space, these mobile eateries make it easier for newcomers to break into the industry and build a customer base. However, before starting a food truck, be sure to choose the right menu, location, and marketing tactics to gain attention.

Location. Location. Location.

One of the most important aspects of running a food truck is knowing when and where a crowd of hungry customers will be waiting. However, food truck vendors cannot set up shop just anywhere; local codes require special licenses, permits, and zoning restrictions which must be followed. Research the legal requirements for starting a food truck before hitting the streets.

Your Menu Matters

Food trucks have expanded from traditional sandwiches and burgers to a wide range of unique cuisine. Specialty food trucks now feature organic options, breakfast foods, and ethnic cuisines to satisfy the taste buds of their customers. Research the other food trucks in the area and the types of cuisine offered by the competition. Make sure your menu has a unique spin or appeals to a niche market to maximize your profits.

Market with Social Media

Get the word out about your new food truck using social media. Websites like Twitter, Facebook, and Instagram give you an effective medium to market your food by adding location, tantalizing food pictures, or showcasing daily deals without costing a dime. Build your brand’s personality and voice online and market to your audience on-the-go.