Social media channels have been taken by storm with the latest food photography trend: arranging fruits, vegetables, and other natural foods by their organic color. Many food lovers with a passion for the arts make it their mission to carefully select natural foods by their shade and arrange them in an aesthetically pleasing portrait. The color palettes chosen can range from an all-encompassing rainbow gradient to specific color shades. The arrangement will work as long as the shades transition from one shade to another in a virtually seamless display.
When photographing food gradients, natural foods tend to be the best and most popular showcase material because of their accessibility and varied organic colors. The unique re-imagination of common, natural foods make gradients extremely popular on social media. These photographs translate to a large audience of viewers because they showcase the authentic beauty of organic foods familiar with everyone worldwide.
To get more buzz on your restaurant’s social media accounts, you can start including food gradients in your regular postings. Beginning the process is as simple as a trip to the local farmer’s market. Start by selecting foods that relate to your specific business. Own a cute brunch café? Try choosing fresh fruit to photograph. Or if your menu includes Italian pasta dishes, you can select various vegetables, such as tomatoes or peppers, of different colors to grab the attention of customers online.
After choosing the correct natural foods, play around with your selections and begin arranging them in a color gradient format. If you would like a guide, specific color palettes in a multitude of shades can be referenced online with a quick search. Display options for the foods are unlimited and completely up to you – set the natural foods up in straight lines with even spacing or experiment with a more layered look against a clean backdrop. Adding these fun food gradients to your social media posts will not only help to market your business online, but will generate excitement for your restaurant in person too.