Serving craft beer is an easy way to boost your sales and attract new customers. Craft beer sales have steadily increased over the past year and now represent 21% of the overall beer market. By adding craft beer to you menu, you will show customers that you support your local community and enjoy providing your customers with a unique experience. When choosing craft beer for you menu remember a few things:
1. Choose beers that complement the season and climate.
Hot summer days and dark beers don’t typically go well together. Choose these beers for the cold months and fruity light beers for the summer months.
2. Use craft beer to enhance the food you serve.
Make sure your staff knows which beers are best served with specific cuisines. For example, Porters shouldn’t be paired with salads, and Pilsners go great with salmon. Educate your staff to help your customers have the best experience possible.
3. Use the correct glassware when serving craft beer.
Using the correct type of glass will allow you to charge more for the drink. If you’re not sure how to choose the best glassware for your beer, use our Craft Beer Basics flyer to learn the essentials about each type of beer glass and shop by product type.
Wine glasses come in many different shapes and sizes depending on the type of wine they are intended for. Since different glass shapes bring out different aromas and tastes, each type of glass is specifically designed to bring out the best in every type of wine.
Red Wine Glass
The bowl of a red wine glass is typically larger than the bowl of other wine glasses. The opening at the top of the glass is also larger in order to bring out more of the aroma.
Stemless Wine Glass
Stemless glasses can be used for red or white wines, but you should keep the shape in mind when choosing a stemless glass. Also remember that because there is no stem on this glass, the bowl of the glass will be used to pick up the wine causing the temperature to decrease more rapidly than a glass with a stem.
Rose Wine Glass
The bowl of a rose wine glass is typically short and has a tapered rim. The tapered rim allows the sweetness of the wine to touch the tip of the tongue and bring out the best flavors of the wine.
White Wine Glass
The bowl of a white wine glass is tapered with a narrow rim. This shapes helps to keep the wine from being exposed to oxygen.
Fluted or tulip shape glasses are best for champagne or sparkling wine. The shape of this glass helps to maintain the bubbles for a longer amount of time than a normal glass, and produces the best flavor and aroma.
Dessert Wine Glass
Since desert wine often has a higher sweetness and alcohol content, these type of glasses are small and made to direct the wine towards the back of the mouth.
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How many times have you gone to dinner, ordered a beer, and received it in a typical pint glass like one of these? Chances are probably far too many to count. Industry trends are shifting and consumers now expect restaurants to go the extra mile. If you serve beer at your restaurant, the extra mile for you consists of choosing a variety of beer glasses. Here are a few common types of beer glasses:
Goblets are typically used to serve sipping beers like Belgian ales, and IPAs. These glasses are similar to wine glasses but have a shorter stem with a wide opening. You can find goblets in many different sizes.
Pilsners are tall, slim glasses that are used to serve light beers. This type of glass typically holds less than a pint glass, but you can find them in a variety of sizes. The slim design allows drinkers to view the unique colors and carbonation bubbles inside their beer.
Snifters are similar to goblet glasses, but they are usually larger and more round. These glasses are sometimes used for brandy, but they can be used for fruity beer or beer that has a strong aroma.
Thistle glasses have a small stem like the goblet, but they are much taller. Thistles are used for Scottish ales and they allow you to swirl your beer to release the aroma.
So to answer the question, “Does beer glassware matter?” – yes! Beer deserves a fancy glass just like wine!