Category Archives: Technology

Mobile Ordering Made Easy

OrderAhead

With the rise of mobile ordering to help customers “skip the line,” foodservice establishments have more of their profits at stake than just a few years ago. Since 2015, the mobile ordering industry has grown exponentially from its starting point at $4 billion and has continued to rise. By 2020, this mobile ordering technology is predicted to top $38 billion and account for 10.7% of total quick-serve establishment sales.

With revenue trending towards mobile ordering, it is imperative that businesses optimize their online ordering platforms to provide guests with the best service. Before launching your establishment’s mobile ordering platform, consider these four points to provide the best online ordering experience:

  1. Ensure Product Quality – Just because customers are ordering ahead, doesn’t mean they want their latte to be lukewarm at the first sip. Ensure that food stays at its proper temperature until the designated pickup time to meet your customers’ food quality expectations.
  2. Prepare on Time – Be sure your online orders are prepared on time. Customers who ordered ahead to skip the line can quickly become disillusioned with your operation if they find themselves watching the clock when waiting for their orders.
  3. Designate a Pickup Area – Create a designated pickup area for mobile orders. Making a clear point of pickup streamlines the online order process. Plus, this cuts down on customer complaints from those ordering in the traditional line who might see a guest come in, skip the line, and grab their mobile order at the front.
  4. Order, Pay, Repeat – Be sure your mobile app streamlines the order process and makes it easy to order again and again. A smart restaurant app should have the ability to track past orders and save your customers’ frequently-ordered items.

In the age of online ordering, your establishment must stay ahead of the curve to satisfy your customers’ needs for fresh food fast.

Offering Delivery Service

DeliveryService

Over the past few years, the demand for food delivery service has increased with customers’ want for easily accessible foods. With trending mobile apps and online delivery options at a variety of food locations, offering delivery service to customers can increase your profit margin significantly. However, before offering a food delivery service at your establishment, ask yourself these four questions to make sure you are prepared.

1.       Why should I consider adding a delivery service?

Delivery has been a growing trend since millennials have become a dominating force in the world. Millennials are dining out more often than previous generations and want their food options to be quick, convenient, and readily available.

 2.      How can I get food to my customers?

When offering delivery service, there are several different methods you can use to get your food products to your customers. Using routes with daily delivery or the traditional back-and-forth delivery method gives customers their meals based on demand and when ordered directly. These delivery methods are best for lower volume applications. However, you can utilize pick-up locations for delivering large quantities of food to a specific location, like a gym or school.

 3.      What software do I need to start a delivery service?

Consider adding a delivery option to your POS systems and mobile ordering. These systems can track and record delivery orders. Utilize online map technology to plan out the best routes for your drivers to conserve gasoline and cut delivery time.

 4.      Who should I hire onto my team for delivery?

When deciding whether to hire independent drivers or hourly employees, consult your local labor laws before making a decision. However, much of the decision relies on the amount of dependability and supervision you want over the drivers. Hiring hourly employees gives them the opportunity to be fully trained, wear the company uniform, and also entitles them to employee benefits. In contrast, hiring independent drivers creates more inconsistency in the labor force, but allows them to be paid by delivery drop instead of per hour.

5 Ways to Use Technology in Your Restaurant

Technology in the restaurant industry has come a long way, but technology is always evolving. In order to keep up with your competitors and increase efficiencies in your restaurant, it’s important to keep up with the latest technology trends. Start by implementing these 5 things into your restaurant in order to meet the demands of consumers.

  1. Point-of-sale Technology
    POS technology is a must in the restaurant industry. By implementing an advanced POS system you can eliminate human errors, reduce losses and increase efficiency. Customers will be pleased with the checkout process and things will be easier for everyone.
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  3. Advanced Forms of Payment
    Paying with cash and card are no longer the preferred methods of payment for consumers. Apple Pay and Google Wallet have changed the way consumers make purchases. Restaurants need to implement advanced forms of payment and online ordering to keep their customers happy.
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  5. Automated Services
    Speed and quality are easy to improve with automated services. Automatic ordering systems can help to save time and cut costs. Once the order is placed, prep work can be triggered which will lead to consistent ticket times.
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  7. Technologically Integrated Dining Experiences
    Interactive tables and televisions are becoming more popular to see in restaurants. Many restaurants have started placing iPads at tables with trivia, music and ordering platforms.
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  9. Customer Data
    A personalized experience is what every customer is looking for. Implementing technology can help to make gathering customer data much simpler. Use technology to record what type of customers come into your restaurant, what they order and to receive their feedback.
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